A JP Morgan Chase Company | Cooking up delicious experiences with AI integrations, detailed user research, cross platform features, product enhancements and strategy. Ask me for dinner recs 🤗

Cricut is the industry leader of cutting machines – powered by software platform that inspires creativity for 8M users worldwide. More info at: cricut.com

Projects encompassed search features and community platform initiatives, both critical user touch points within the Cricut Design Space platform. I delivered high-level concepts, prototypes, user research, and detailed behavioral specs with implementation support for my development partners and core cross-functional team.

I mentor junior talent on the team, providing detailed instruction and UX design tools for professional growth.

CONSUMER APPS: Lead UX and strategy for an overhaul of revenue-driving home page platform across desktop and mobile apps with a corresponding custom CMS, unlocking content curation for marketing business partners.

ENTERPRISE SOFTWARE: Drove an 8X increase in workflow throughput by entirely redesigning a bespoke internal tool to support the launch of the Contributing Artist Program.

E-COMMERCE: Boosted purchase conversion by a 34% through redesigning the shop checkout and optimizing for mobile e-commerce.

SUBSCRIPTIONS: Analyzed subscription touch points across web and apps for user perception and designed actionable solutions to inform strategic feature road map.

Other projects include subscription-only design features, content moderation tools, e-commerce payment options, UX research support, and visualization and prototyping of concepts for informed decision making.

Turkey & Reuben was a business venture with Mara Ezekiel. Making and selling customize apparel with an emphasis on partnering with local organizations, selling in maker markets and directly to individuals. Empowering our partners and customers to make any hats they desired!

After 1 year in business Turkey & Reuben has made a splash in the local community and brought happiness to hundreds of customers:

• Sold over 750 handmade custom design hats, totes, shirts, and apparel

• Ran the business! Managed bookkeeping, accounting, and business operations, ensuring smooth financial management.

• Designed the e-commerce shop and optimized for mobile and desktop shopping.

• Successfully pitched retailers to stock our products, expanding market reach and distribution channels.

• Established partnerships with 4 local businesses and provided apparel to support their initiatives, fostering community collaboration.

• Showcased products at a prominent retail bookstore, featuring local artists and gaining brand visibility.

• Created engaging content and managed brand presence online, building a strong brand identity.

A boutique agency in San Francisco, known for high design standards and rigor.

+ Managed multiple client projects across industries including agriculture, cosmetics, and retail, spanning both enterprise software and B2C apps.

+ Delivered detailed interaction prototypes for user research, design sprints, and feature implementation – leveraging research insights to drive design decisions and shape product road maps.

+ Extracted valuable insights from user research sessions, informing design decisions through in-depth analysis.

+ Conducted detailed UX audits, optimizing usability and best practices, providing actionable recommendations for client projects.

Cybereason is the leader in future-ready attack protection, partnering with Defenders to end attacks at the endpoint, in the cloud, and across the entire enterprise ecosystem.

Design supporting artifacts for the catering business (e.g. business cards, web graphics, documentation)

Manage kitchen and allocate tasks to wait staff at private events

Provide excellent service and support for workers, customers, and management

Prepare, cook, and assemble dishes for seated meals or buffet

Manage successful transportation of food and equipment

• Contributed to a 35% increase of Employee Branding pageviews in one month with original ad designs and video content

• Designed and managed all in-house graphic design, including email headers, webinar themes, website images, social media images

• Launched a new channel partner portal to support business development

• Managed lead generation campaigns, such as webinars and new content launches including supporting marketing automation, social media, and creative design

Designed visual assets for all department programs such as guest lectures, concerts, academic conferences, and student trips. Maintained and updated the department website, newsletters, and event calendars. Event set up and logistics such as coordinating with vendors.

❖Managed logistics of location, dates, registering kids for the program, and finalizing course options

❖Marketed N.E.W at elementary schools and club fairs

❖Handled financial budgeting, reimbursements and end-of-program donation

❖ Designed educational art projects for the week

❖ Corresponded progress to parents and program management

❖ Enhanced the overall experience for the children through entertainment and activities