• Pioneered an agentic design workflow using Cursor, Claude, and v0, shipping features from idea to production in under a day.

• Owned end-to-end design of 20+ features across Sybill's AI sales assistant, doubling DAU from 3.8K to 7.5K in 4 months.

• Introduced a credit-based pricing model with role-differentiated onboarding and freemium tier, increasing seat activations 5x and tripling monthly revenue growth to 10%+.

• Led 40+ user interviews with sales reps and managers to validate problem framing and guide A/B tests.

• Implemented a PR-based design workflow enabling designers to commit UI changes directly, accelerating deployment cycles.

• Led design of automation workflows and an omni-channel messaging platform serving 15,000+ businesses across 12 industries, scaling customer support through smart routing and response handling.

• Shipped a 0-1 knowledge base for AI agents with multi-site scraping, aggregating 20+ customer websites into a single searchable content layer.

• Led 100+ A/B tests driving conversion rate improvements and retention for new customers.

• Built and maintained the design system, partnering with engineers to reduce design-dev inconsistencies and accelerate delivery.

• Co-led a full rebrand, designing and launching 15+ pages on heymarket.com while defining a new product visual language.

• Led design research, product wireframing, and design systems for a bar booking platform startup

• Implemented research and feedback into wireframes and high fidelity interactive prototypes in Figma

• Conducted user research to inform user personas/scenarios, journey maps, and product task flows

• Developed design systems and responsive UI components, ensuring accessibility, and consistency

• Collaborate cross functionally with co-founders, stakeholders and developers, leading design handoff

Conducting research on target users, designing end-to-end experience/ service, collaboration with Samsung Research America design team.