# Noam Siegel > CS & Econ │ Founder │ Investor Location: San Francisco Bay Area, United States Profile: https://flows.cv/noamsiegel Currently, I am... • developing ai solutions @ selfbook • creating free guides @ optimized guides • getting into cycling @ strava ## Work Experience ### Senior Software Engineer: Head of AI/ML @ Selfbook Jan 2024 – Present | San Francisco Bay Area Fintech-enabled platform that modernizes hotel bookings and payments. It provides a seamless user experience for guests and hoteliers through features like one-click payments and clever merchandising. ◦ Built a proprietary CMS integrating multiple data sources via ETL for 2M+ hotels ◦ Enabled 1000s of hotel bookings with agentic actions through platforms like Perplexity ◦ Migrated backend from RESTful to GraphQL APIs for unified, multi-source data fetching ◦ Implemented RAG retrieval across Selfbook properties with 20+ tunable parameters ### Back-End Machine Learning Prompt Engineer @ Brainchain AI Jan 2023 – Jan 2024 | San Francisco Bay Area Develops AI-enabled solutions to analyze global supply chains, identify disruptions, and mitigate their impact on the delivery of commodities worldwide. ◦ Created a Plan-And-Execute (PAE) LLM that self-discovered supply chain disruptions ◦ Integrated a structured and vectorized knowledge graph for LLM memory context ◦ Deployed an in-house NLP → Cypher/Neo4j query generator ◦ Built a proprietary layered architecture with model, repository, controller, and API layers ◦ Worked with OpenAI assistants, open-source models, and swarm intelligence ◦ Fine-tuned multiple LLM models for specific tasks such as research, economics, and regulations ### Founding Board Member @ Optimized Guides Jan 2022 – Jan 2023 | San Mateo County, California, United States ### Chief Operations Officer @ Optimized Guides Jan 2020 – Jan 2022 | San Mateo County, California, United States Free, science-based guides so that anyone can better their life regardless of background. ◦ Created an audience of 50,000 unique active visitors per month ◦ Built an automated newsletter pipeline for 25K active subscribers. ◦ All published guides have been read by over 650,000 people ◦ Gained over 100 paying subscribers that beta-test the guides ◦ Wrote eight of the guides, with more to come ### Founding Board Member @ Appendia Jan 2022 – Jan 2023 | San Francisco Bay Area ### Chief Technology Officer @ Appendia Jan 2020 – Jan 2022 | Isla Vista, California, United States A personal project that turned into its own private, invite-only company. Its goal is to automate clients' investment portfolios and accounts by leveraging robo-advisor status. ◦ Automated bank account re-balances between debit, credit, and money market lines ◦ Built a fully-fledged cross-platform application for Mac, Windows, iOS, Android, and web ◦ Linked investing strategies between traders and clients for mass changes between many accounts ◦ Created a system that enrolls all tax-loss harvesting methods for each new client ◦ Crypto, REITs, REMICs, and Trusts to come soon ### Full Stack Engineer: Focus on AI/LLMs @ Movement Labs Jan 2023 – Jan 2023 | San Mateo, California, United States Movement Labs leverages technology to achieve exceptional outcomes in areas like voter registration, candidate recruitment, and elections. ◦ Integrated Large Language Models (LLMs) onto cloud-based datasets to perform tabular data analysis ◦ Spun up a multi-label classification ML model with 98% accuracy at 1/8 initial cost ◦ Built trackable and clickable short links for over 2 million people ◦ Automated data migration and ETL pipelines between multiple AWS → GCP endpoints ◦ Created data dashboards for the operations team and shareholders ### President @ TEDxUCSB Jan 2021 – Jan 2022 | Isla Vista, California, United States Local, self-organized events that bring people together to share the TED experience. ◦ Led the organization of an annual event with over 2,000 attendees that lasted 2 days ◦ Conducted ~30 weekly meetings to discuss progress, blockers, and new tasks ◦ Acted as a liaison to the greater TED organization to ensure proper communication ◦ Organized and managed all volunteers before, during, and after the event ◦ Completed the license renewal process for TEDx ### CS & Business Advisor @ MEET - Middle East Entrepreneurs of Tomorrow Jan 2020 – Jan 2021 | California, United States Founded by MIT in 2004, Middle East Entrepreneurs of Tomorrow (MEET) brings together Israeli and Palestinian leaders to create positive change through technology and entrepreneurship. ◦ Helped build and launch nine Israeli and/or Palestinian companies ◦ Taught computer science, business, and entrepreneurial fundamentals to hundreds of students ◦ Brokered many rounds of seed funding rounds between investors and MVP-ready companies ◦ Organized and led networking conferences between startups and potential investors ### Executive Assistant → Project Manager @ Forte Labs Jan 2019 – Jan 2021 | San Francisco Bay Area A company that helps people build second brains. Systems that make people more organized, effective, calm, and creative. ◦ Created an automatic, decentralized meetup depository for thousands of paying members ◦ Implemented an automated invoice system for all the company’s financial statements ◦ Redefined best practices for building personalized second brains ◦ Organized data pipelines for data of all kinds: Customer leads, onboarding, meeting notes, and more ### Advisory Council Member @ UC Santa Barbara Jan 2019 – Jan 2020 | Santa Barbara, California Area The Advisory Board for the Univerity of California, Santa Baraba aims to provide opportunities for the students on and off-campus through interactive, in-person activities and events. ◦ Coordinated and led two main stage events with over 2000 participants, as well as four smaller ones. ◦ Balanced and approved the finance sheet encompassing over 6 digits in liquid assets ### Business Development Associate @ Bay Area Entrepreneur Center Jan 2019 – Jan 2019 | San Francisco Bay Area The Bay Area Entrepreneur Center (BAEC) provides business, technical, and management guidance for Fortune 500 and startups alike. ◦ Helped three companies with managerial, accounting, and financial tasks ◦ Ran several technical and targeted business support sessions for startups ◦ Provided one-on-one consulting on best business practices, timing, and execution ◦ Built three front-end landing page websites catering to each business's specific needs ### CS & SEO Marketing Associate @ Knowdeon Jan 2019 – Jan 2019 | San Francisco Bay Area Knowdeon delivers MBA knowledge without MBA prices. Think of Udemy or Coursera, but strictly for MBAs. Of course, all graduates receive certification. ◦ Project-led the user interface redesign for Knowdeon’s landing homepage and web pages ◦ Conducted data analysis of marketing trends and targeted campaign strategies ◦ Created and maintained Knowdeon’s SEO with specialized APIs for data visualization ◦ Trained machine learning marketing tools to increase traffic by 63% ### Event Organizer and Lecturer @ Peninsula Temple Sholom Jan 2017 – Jan 2019 | San Mateo, California While working both alone and in groups: ◦  I planned multiple large-scale (100+ people) day events. ◦  Gave several presentations on topics such as Jewish Heritage, parental care, and interpersonal communication. ◦  Taught six classes on (but not limited to) economics, finance, Hebrew, meditation, Jewish studies, fiscal policy, and investing. ## Education ### Bachelor's degree in Computer Science and Economics UC Santa Barbara ### Associate's degree in Computer Science, Accounting, Mathematics, Communication College of San Mateo ### High School Diploma Middle College High School ### High School Diploma Aragon High School ## Contact & Social - LinkedIn: https://linkedin.com/in/noam-siegel - Website: https://noamsiegel.com - Website: https://optimizedguides.com - Website: https://noamsiegel.com/Resume --- Source: https://flows.cv/noamsiegel JSON Resume: https://flows.cv/noamsiegel/resume.json Last updated: 2026-04-01