Visual Experience Strategy: Led visual merchandising and customer journey design for a new store opening (NSO), applying UX principles like layout flow, spatial hierarchy, and color theory to enhance engagement and storytelling.

Sales Impact: Strategically used floor planning and product positioning to drive conversion—doubling projected sales goals during the NSO launch through targeted visual storytelling.

Cross-Functional Execution: Partnered with HQ visual teams, store leadership, and operations to align brand, customer experience, and operational logistics.

Community & Content Integration: Collaborated with local vendors including Siya Coffee and Snakify for launch-day partnerships, and produced a CapCut video documenting store setup and team workflows for internal use.

Brand Identity Design: Led the visual rebranding of The Crave Cart, a family-owned food business, creating a cohesive logo, color system, packaging, and signage that elevated the brand’s physical and digital presence.

Customer Experience Touchpoints: Designed branded packaging and visual elements that enhanced in-person customer experience and supported product storytelling.

Web Layout Optimization: Redesigned the layout and flow of the online ordering site, improving usability and increasing feature clarity by 30%.

Content Systems: Built reusable templates and modular marketing assets for print and social channels, streamlining campaign rollouts and seasonal updates.

Mobile App Launch: Designed and launched Social Questies, an iOS app aimed at reducing social isolation among seniors, resulting in a 40% increase in user engagement through planning tools and interactive features.

Inclusive Design: Applied accessibility standards and UX best practices to develop user flows and interfaces tailored for older adults with varying levels of tech familiarity.

Problem-Solving Strategy: Addressed emotional barriers like shyness and digital discomfort by designing tools that encouraged social confidence and intuitive interaction.

Prototyping & Iteration: Utilized Figma, Miro, and Slack to prototype and refine interface flows based on collaborative stakeholder feedback and usability testing.

Prototyping: Created 40+ wireframes and transformed them into interactive rapid prototypes for AI products using Figma, showcasing functionalities and design features.

Collaboration: Collaborated with product and engineering partners to ensure accuracy of user-facing components.

Team Leadership: Managed a team of 4 designers, driving multiple projects simultaneously to improve CMS Web3 event content and website performance, resulting in a 25% increase in subscribers through effective project management while adhering to strict deadlines.

Promotional Materials: Designed and updated high-quality graphics for company social media profiles (Instagram, Email, Pinterest) and promotional materials (posters, brochures, logos, gifs), resulting in a 30% boost in user engagement and brand visibility.

Innovative Solutions: Developed a "favorite repeat" recommendation tool using organized collaborative filtering techniques and Keynote, improving user engagement by 20%.

Email Campaigns: Collaborated with the Creative Director to create UX/UI mockups for an email campaign, achieving a 150% increase in fellowship applications.

Graphic Design for Marketing: Designed marketing collateral, including posters, social media graphics, and promotional materials, resulting in a 30% boost in user engagement and brand visibility, and incorporating client feedback to enhance designs.