Lead design of public-facing website, staff intranet, and online banking for $8B+ company with primary focus on user experience and accessibility. Manage vendor relationships and drive design direction for vendor-managed sites, such as RCU Auto Services and RCU’s mortgage lending portal. Develop and update monthly promotional messages for online and mobile banking as well as eStatement messages. Guide strategic design of Community Fund website development, supporting community department transformation and member growth from 150K to 280K.
Key Achievements:
✯ Fully rebranded both online and mobile banking, renovating visual design and selecting new attention-capturing imagery and color in alignment with high-quality standards.
✯ Improved site speed by 15%, leading to increase in traffic and user engagement.
✯ Subject matter expert on website accessibility (WCAG) standards.
✯ Key stakeholder and subject matter expert on user-centered website redesign including vendor selection, visual design, and knowledge base system integration, enhancing website look and usability.
✯ Planned, designed, and initiated company knowledge base system, interfacing with vendor, drafting and publishing initial cache of articles, and modifying system settings.