# NORAH PARK > Senior UX Lead @ Google Search | norahpark.com Location: Castro Valley, California, United States Profile: https://flows.cv/norah Product Design Lead with many years of experience shipping products across radically different domains — automotive, multimodal transportation, smart home, fashion, kids, search, and AI-powered consumer surfaces. What stays constant across industries: the ability to bring strategic clarity to ambiguous 0→1 problems, build scalable design systems, and align cross-functional teams around a cohesive product vision. ## Work Experience ### Senior UX Designer @ Google Jan 2020 – Present | Mountain View Design Lead, Growth — Google Search (2023–Present) -Redefined the next-generation Search vision for Gen Z/Alpha, reframing the product from a transactional utility into an AI-driven discovery ecosystem. Defined the North Star for hyper-personalization, establishing a scalable design framework that transforms universal Search into a deeply individualized experience. -Leading design strategy for Search's most critical growth surfaces, including onboarding, activation, and IOS widgets — directly impacting the top of the acquisition and retention funnel for one of Google's flagship consumer products Design Lead, AI-Driven Home Vision — Google Home (2020–2023) Drove long-term vision and hands-on design leadership for the Home ecosystem, shaping AI-powered experiences across Nest devices and smart home surfaces. - Established the "Home AI Agent" 3-year product vision — a first-principles, AI-first framework defining the future of the home experience, directly influencing executive roadmap decisions and cross-org strategy across Nest devices and smart home surfaces. - Led 0→1 design of the ADT x Google Home Installer App — the first product born out of the strategic ADT-Google Home partnership. Owned end-to-end design from concept through launch, defining the UX for a professional installer workflow that bridged Google's consumer ecosystem with ADT's enterprise deployment model. - Architected scalable device onboarding frameworks across 40+ Nest products, standardizing the setup process at ecosystem scale — significantly reducing friction and establishing a unified, reusable system that became the foundation for out-of-box experiences across the entire product portfolio. ### Design Advisor @ Tract Jan 2021 – Jan 2023 Advised the foundational design system and brand language, guiding early-stage product definition and launch. ### Senior UX Designer @ Uber Jan 2017 – Jan 2020 | San Francisco Bay Area 0→1 Platform Creation: Served as the founding designer for Uber's multimodal platform — launched the JUMP scooter & bike as a standalone app, then led the integration into the core Uber app, establishing the product foundation that expanded Uber beyond ride-hailing into an entirely new mobility category. ### Visual Designer @ Razorfish Jan 2016 – Jan 2017 | Greater Los Angeles Area Art directed the design strategy for Honda.com campaigns and web pages, leading the creative vision across UX and Product Management to unify brand storytelling with digital performance goals — translating Honda's brand identity into cohesive, conversion-driven digital experiences at scale. ### Art Director @ Excela Creative Jan 2014 – Jan 2016 | CulverCity Led and contributed to digital campaigns across a diverse portfolio of fashion clients — spanning luxury labels, contemporary streetwear brands, and e-commerce platforms. Art directed FOX TV's fashion programming, translating on-air brand identity into cohesive digital and social experiences. Operated fluidly between creative lead and hands-on contributor, integrating fine art sensibility with performance-driven marketing strategy to elevate brand presence across channels. ### Category Manager of GHS Trading Team(E-commerce) @ 홈플러스(주) (Homeplus Inc.) Jan 2012 – Jan 2013 | Korea Owned product and growth strategy for online retail initiatives. Improved customer satisfaction through data-driven merchandising and experience optimization. ### Senior Graphic Designer & Product Manager @ Morning Glory Corp. Jan 2009 – Jan 2011 | Korea Managed the full product lifecycle for consumer hardware lines, from concept and design to vendor negotiation, production, and quality control. Built early experience in end-to-end product ownership across global supply chains. ## Contact & Social - LinkedIn: https://linkedin.com/in/skdud1068 - Portfolio: https://norahpark.com - Portfolio: https://www.norahpark.com/ --- Source: https://flows.cv/norah JSON Resume: https://flows.cv/norah/resume.json Last updated: 2026-03-25