Led end-to-end product design for an AI-driven wealth management platform, owning problem definition, workflow design, and solution validation across physician and advisor use cases.

Translated complex financial and regulatory workflows into actionable product concepts through user interviews, competitive benchmarking, journey mapping, and rapid prototyping. Partnered with product and engineering to define MVP scope and inform roadmap decisions.

Drove comprehensive UX research efforts for a campus-wide digital redesign across 50+ decentralized institutional websites. Executed heuristic evaluations, card sorting, scroll-depth analysis, and 20+ usability tests to identify critical navigation and content pain points.

Synthesized research insights that shaped a homepage-first strategy, resulting in a 63% reduction in average time-on-task on key user flows. Partnered with academic and administrative stakeholders to co-develop a unified information architecture model, adopted by central governance to ensure consistency and scalability.

Redesigned a global research dissemination platform to support knowledge-sharing across 28+ countries. Led a content needs assessment with 90+ stakeholders and usability testing that increased task success by 42%, resulting in scalable, region-specific layouts adopted across international teams.

Designed a narrative-driven reading game to help middle schoolers build metacognitive skills through interactive, gamified learning. Led co-design and testing with 60+ students and educators, translating findings into gameplay and scaffolding that improved student comprehension scores in pilot classrooms.

Delivered research-backed UX/UI solutions across 11+ SaaS, B2B, and B2C products spanning fintech, edtech, and healthtech.

Notable Projects:

− Improved user activation by 56% through a full FTUE and onboarding redesign for a productivity platform, reducing drop-off and friction.

− Increased engagement by 48% by revamping the interaction model for a cricket coaching app, enhancing feedback loops and user flow continuity.

− Defined MVP flows and decision-support UX for a Gen Z–focused AI stock advisory app, embedding research, exploration, and portfolio guidance.

− Built accessible, WCAG-compliant design systems and service blueprints for a customer feedback platform, improving consistency and inclusivity.