# Noynica Ahuja

> AI Product Designer @ FSIL-GT | Prev. UX Researcher @ Georgia Tech |  MS-HCI ’25

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/noynica

Product Designer with 4+ years of experience designing AI-powered and data-intensive products across fintech, healthcare, and edtech.

I specialize in translating complex workflows into intuitive, scalable product experiences, from 0→1 concepting to platform-wide redesigns. My work spans enterprise SaaS, internal tools, and consumer-facing products, grounded in rigorous user research and systems thinking.

I partner closely with product managers, engineers, and stakeholders to define strategy, ship high-impact solutions, and iterate based on real-world usage. I’m especially experienced in AI-assisted workflows, design systems, and end-to-end flow ownership for complex domains.

## Work Experience
### AI Product Designer @ Georgia Tech Financial Services Innovation Lab
Jan 2025 – Present
Led end-to-end product design for an AI-driven wealth management platform, owning problem definition, workflow design, and solution validation across physician and advisor use cases.

Translated complex financial and regulatory workflows into actionable product concepts through user interviews, competitive benchmarking, journey mapping, and rapid prototyping. Partnered with product and engineering to define MVP scope and inform roadmap decisions.

### UX Research Intern @ Georgia Institute of Technology
Jan 2024 – Jan 2025 | Atlanta, Georgia, United States
Drove comprehensive UX research efforts for a campus-wide digital redesign across 50+ decentralized institutional websites. Executed heuristic evaluations, card sorting, scroll-depth analysis, and 20+ usability tests to identify critical navigation and content pain points.

Synthesized research insights that shaped a homepage-first strategy, resulting in a 63% reduction in average time-on-task on key user flows. Partnered with academic and administrative stakeholders to co-develop a unified information architecture model, adopted by central governance to ensure consistency and scalability.

### UX Designer (Industry Project) @ The Task Force for Global Health, Inc.
Jan 2025 – Jan 2025
Redesigned a global research dissemination platform to support knowledge-sharing across 28+ countries. Led a content needs assessment with 90+ stakeholders and usability testing that increased task success by 42%, resulting in scalable, region-specific layouts adopted across international teams.

### Product Designer (Master's Project) @ Discovery Education
Jan 2024 – Jan 2025
Designed a narrative-driven reading game to help middle schoolers build metacognitive skills through interactive, gamified learning. Led co-design and testing with 60+ students and educators, translating findings into gameplay and scaffolding that improved student comprehension scores in pilot classrooms.

### Junior UX/UI Designer @ Hucentric
Jan 2022 – Jan 2023
Delivered research-backed UX/UI solutions across 11+ SaaS, B2B, and B2C products spanning fintech, edtech, and healthtech.

Notable Projects:
− Improved user activation by 56% through a full FTUE and onboarding redesign for a productivity platform, reducing drop-off and friction.
− Increased engagement by 48% by revamping the interaction model for a cricket coaching app, enhancing feedback loops and user flow continuity.
− Defined MVP flows and decision-support UX for a Gen Z–focused AI stock advisory app, embedding research, exploration, and portfolio guidance.
−  Built accessible, WCAG-compliant design systems and service blueprints for a customer feedback platform, improving consistency and inclusivity.

### Research and Data Analyst Intern @ Sahabhag | CMO Maharashtra | India
Jan 2021 – Jan 2021 | Chief Minister's Office, Mantralaya, Mumbai
Supported a public health initiative to reduce maternal and child mortality by improving identification, tracking, and treatment of high-risk cases. I coordinated with 118+ NGO and corporate partners to manage a centralized health database, organized screening camps that reached 900+ patients across 21 rural clinics, and worked with IAP and FOGSI experts to reallocate frontline staff and improve care delivery in underserved zones.

### Counter Speech Fellow @ Instagram
Jan 2018 – Jan 2018 | Mumbai, Maharashtra, India
As part of Instagram’s social impact fellowship, I used art and storytelling to raise awareness around mental health, gender equity, and body positivity. I launched four digital campaigns, gaining 350+ followers per page in under two weeks, and created original illustrations, videos, and survey-led content to spark conversation and local advocacy.

### Content Strategist @ Pratham Education Foundation
Jan 2018 – Jan 2018
Devised an omnichannel content and broadcasting strategy to raise brand awareness and promote organic marketing across all social media platforms, increasing overall engagement by 85%.


## Education
### Masters in Human-Computer Interaction
Georgia Institute of Technology

### Summer School in Data Driven Web Based Applications
UCL

### Bachelor of Engineering in Computer Science
Thadomal Shahani Engineering College


## Contact & Social
- LinkedIn: https://linkedin.com/in/noynicaahuja
- Website: https://www.noynicaahuja.com/

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Source: https://flows.cv/noynica
JSON Resume: https://flows.cv/noynica/resume.json
Last updated: 2026-04-08