🤖 Meta AI App (2025-) → Crafting beautiful AI experiences for the standalone app. Most recently worked on Vibes and other assistant experiences.
💬 Conversation Starters (2024-2025) → IC lead accelerating multiple initiatives with significant engagement wins across 5 separate products within Messenger; Inbox Tray, Stories, Notes, Active Now and Friends Tab.
💭 Messenger Notes (2024-2024) → Led the team responsible for ephemeral and lightweight status updates from your friends and family on Messenger.
📣 Instagram Channels (2022-2024) → Launched Broadcast Channels, taking it from 0-1. In particular:
• Tech Lead for the engagement team, responsible for multiple features such as Prompts, Polls and Custom Reactions.
• Leading and executing on infra scaling efforts to be able to handle accounts with 500M+ followers like Cristiano Ronaldo
• Ideating, designing and leading growth v-team efforts to reach PMF and grow DAU numbers into XXM with strong retention.
👥 Messenger Groups (2021-2022) → Creating fun and engaging group chat features. Some examples of features I led and launched:
• Group Typing Indicators (i.e. the bubble that pops up when you see people typing)
• Pinned Messages
• Invite Links for Community Chats
💸 Instagram Ads (2020-2021) → Enhancing Feed & Stories ads experiences, increasing revenue by $XXM
