# ODell S. > Software Engineer: Generative & Agentic AI, Computer Vision, Web Dev || prev. Media Prod., A&R + Label Services, Live Events, Marketing, Digital Specialist Location: San Francisco Bay Area, United States Profile: https://flows.cv/odells An accomplished full stack web developer, frontend engineer (UI/UX designer), digital media specialist, integrated marketer and creative problem solver with a demonstrated ability to produce innovative business solutions by applying a combination of emerging technologies, experience architecture principles, agile methodologies, modern design trends, and well executed storytelling. Throughout my professional career (8+ years), success has been sustained through the consistent delivery of impactful web based services or digital products, the deployment of engaging UI/UX, and the utilization of a wide-range of technical skills. ## Work Experience ### Full-Stack Web Developer @ Trnd. Labs Jan 2020 – Present | United States - Conceptualized, planned, and lead the development on a production ready generative AI web application that allows users to compare responses from multiple LLMs in order to determine the best provider and model for the task. - Developed a royalty management and rights administration software platform, from concept to MVP, providing a solution to a problem costing recording artists and music producers an estimated $500 million a year. - Architected a cross-channel and multi-platform (web, mobile, and social) digital music discovery project, including developing the initial web application that generated over 100k+ users in the first 2 months by leveraging organic social content and Spotify's/Apple Music's REST API to increase conversions. - Mentored and taught 4 junior developers the necessary skills and steps needed to deploy the MVP for a generative AI full-stack web application (including LLM integration, API requests, agile project management, authorization providers, CI/CD pipelines and user authorization). - Converted legacy frameworks and vanilla JavaScript/HTML/CSS websites, to web applications with a modern architecture (Next.js, React, and Typescript). ### Frontend Engineer (UI/UX Designer) @ Trnd. Labs Jan 2016 – Present | United States - Use extensive knowledge and experience in web development, digital design, and cross-channel integrated marketing to build high-performing user-interfaces (UI) and user experiences (UX) that drive significant business growth. - Spearhead all frontend development and design responsibilities including UI/UX design, prototyping, wireframing, writing UI components, and composing JavaScript or CSS3 animations. - Converted legacy websites stylesheets and animations to utilize more modern technology stacks, including implementing Tailwind CSS, component specific SASS or CSS3 modules, and Framer Motion or the latest version of GSAP. ### Head of Strategy @ Hush Group LLC Jan 2018 – Jan 2022 | Los Angeles, California, United States - Provided recording artists with A&R and label services. - Procured multi-platinum producers, planned recording sessions, produced music videos, and marketed releases. - Grew artist's YouTube channels from 0 subscribers into monetized 1k+ subscriber brand channels. - Cultivated and maintained major label, distributor, publisher, and gatekeeper relationships. - Operated companies in-house live event promotions and productions. ### Director Marketing Creative Services @ Trndsettr Group Jan 2016 – Jan 2022 - Collaborate with high profile talent, fortune 500 executives, and global brands on marketing campaigns and strategies. - Provide full-service media, marketing, and design services. - Procure talent, plan events, and manage conversions for influencer campaigns. ### Founder and Studio Director @ Hype and Culture Jan 2018 – Jan 2020 | Los Angeles, California, United States - Established media studio and creative event space in the heart of Hollywood. - Constructed creative content ideas, brand strategies, and marketing campaigns. - Hosted, planned, and promoted concerts, fashion shows, product launches and private events. - Led hiring, client management, and all other studio operations. ### Head of Digital @ Family Business Music Festival Jan 2018 – Jan 2019 - Rebuilt the festival website to ensure a seamless user experience and optimize remarketing campaigns. - Worked closely with festival directors and global brand partner AEG to implement digital marketing strategies. - Used data tools (Python, Excel, GCP, Tableau) to analyze public psychographic social data to create segmented target audiences for digital strategies. - Sold-out of all general admission tickets and VIP passes. ### Media and Marketing Specialist @ Rockstar Energy Drink Jan 2017 – Jan 2018 | Greater Los Angeles Area - Aided the initial launch and market tests for Rockstar's Yerba Mate product. - Identified and hired college ambassadors at schools across the country for Rockstar Energy's college marketing program. - Collaborated with marketing executive to implement multi-state experiential marketing tours. - Provided media services for live events and brand partnerships. ### Regional Sales Director @ SWAT (Summer Winter Action Tours) Jan 2017 – Jan 2018 | San Clemente, California - Oversaw sales operations in 8+ western US states. - Hired, trained, and managed over 100 company reps and campus managers. - More than doubled the previous manager's yearly sales total for my territories. - Assisted in the planning, production, and administration of the daily concerts and events. ### Content Director @ SWAT (Summer Winter Action Tours) Jan 2017 – Jan 2018 - Directed, facilitated, and produced in-house and partner media. - Worked alongside marketing director to build and execute digital campaigns. - Recruited and managed a nationwide team of content creators. ### Co-Founder @ College Party Scene Jan 2013 – Jan 2017 | San Clemente, California - Produced and promoted sold out 800-2000 capacity events throughout the west-coast. - Grew a nationwide ambassador team of 100+ members. - Set up strategic partnerships with event and travel companies. ### Brand Partner @ BeatBox Beverages, LLC Jan 2014 – Jan 2016 | Chico, California - Hosted a 2+ month long brand activation tour. - Planned and executed experiential marketing activations and events throughout California. - Provided photo and video content creation services for marketing purposes. ## Education ### Associate of Science - AS in Computer Science (Web App Programming) City College of San Francisco ## Contact & Social - LinkedIn: https://linkedin.com/in/odell-sallis --- Source: https://flows.cv/odells JSON Resume: https://flows.cv/odells/resume.json Last updated: 2026-04-01