# Oleksii Ivashentsev

> Senior Product Designer | Award-Winning Designer | Fintech, Crypto, Banking, Payments, Finance app

Location: New York, New York, United States
Profile: https://flows.cv/oleksii

🏆 Award-winning Fintech Product Designer with 9+ years in the industry, helping businesses, fintech startups, payment systems, financial companies build meaningful and delightful user experiences. Financial enthusiast with an entrepreneurial mindset, have a passion for Fintech and Banking domains with a focus on fiat restrictions and cryptocurrency.

💻 Created financial digital products with the best 2 London brand agencies. Designed 3 mobile fintech from scratch, improved 5 existing, 10+ million active users.

➡️ www.ivashentsev.com · www.dribbble.com/Ivashentsev · www.behance.net/palanuk

## Work Experience
### Senior Product Designer @ Gemini
Jan 2025 – Present | New York City Metropolitan Area

### Lead Product Designer @ KUNA
Jan 2019 – Jan 2024
Cryptocurrency financial service. Responsible for Brand + 7 Kuna Products(iOS, Android, Web for B2C + B2B segments. Started as a Senior product designer and became Lead product designer.

- Leading of the new product features from the product strategy to the launch
- Responsible for existing crypto trading platform.
- Redesigned overall 7 Kuna products
- Hiring, supervising and leading a team of 3 digital product designers + Motion designer + 3D artist .
- Brought Amplitude analytics to the team, set metrics for main features
- Built the design system for new products and updated for existing
- Working in the cross-functional product team using scrum methodology.

Main accomplishments:

- Launched a new version of Web Platform + released (iOS, Android)
- Created from scratch B2B product
- Implemented KYC integration, saved $ X.XX on every verified user
- Reduced the bounce rate during registration by XX% by adding a social button register using Google + Apple
- Product capitalization doubled.
- In the Forbes list of the 30 best startups in Ukraine
- Onboarded +400K users

### Senior Product Designer @ Bright Money
Jan 2020 – Jan 2022
Bright is a super app for crushing credit card debt. Financial platform powered by artificial intelligence (AI). Worked as a founding senior product designer. 

- Made market research and competitive analysis
- Defined product-market fit, сreated concept of MVP from Scratch and launched it
- Made user research, Prepared workflows for the testing, worked with user feedbacks
- Created a visual language and scaled it to the entire app
- Worked in the cross-functional product team using scrum methodology.

Team Main accomplishments:

- With UX solutions helped to reduce infrastructure costs X times.
- Helped make successful pivot of business model.
- Developed a design system for iOS + Android
- Launched MVP mobile banking from scratch
- Raised first stage funding of +$31m from Sequoia, Falcon Edge, Hummingbird 60m-2nd
- Onboarded +200K users

### Senior Product Designer @ Nullgravity
Jan 2018 – Jan 2019 | Kyiv, Ukraine
Project for Yelo Bank. Mobile banking. Worked as a Senior Fintech Product Designer in B2C team. Led design of the new features from the product strategy to the launch.

- Led one product designer
- Made market research and competitive analysis
- Formed a 3 team of users and conducted over 20 interviews with users proving the main pain points and relievers, conducted usability testing
- Defined product strategy and adjusted main features according to customer development interviews
- Conducted workshop with stakeholders, changed feature lists
- Created the concept of MVP
- Mentored and upskilled my colleagues

Team Main accomplishments:
- Defined product-market fit 
- Launched MVP Neobank, mobile banking from scratch
- Developed a design system
- Cooperated with Winkreative London brand firm

### Product Designer @ Wirex
Jan 2017 – Jan 2018 | Kyiv, Ukraine
Crypto-fiat mobile banking + wallet. Worked as a Fintech Product designer in the mobile department with 8 designers. Designed new version 3.0 app, also supported existed version of the product, I've improved metric health checks existing features

- Made Competitive + Market research
- Worked with Wireframes prototypes
- Took part in building Product framework
- Conducted beta testing
- Made design delivery iOS + Android for developers
- Tested UAT design bild
- Supported new features to the current app

Main accomplishments:
- Improved KYC funnel
- Cooperated with Pentagram London brand firm, scaled brand assets into a product
- Took part in building design system

### Product Designer @ Paymentwall, Inc.
Jan 2016 – Jan 2017 | Kyiv, Ukraine
Payments platform.Payment provider that allows the processing of credit card payments. I’ve worked as a Fintech Product designer in a product B2B team including 4 designers. Designed new financial solutions for the merchant and payment systems and redesigned existing financial products. 

- Сonducted in-field user experience and market researches
- Led product design sprints and facilitated discovery phases
- Developed design for Web platform + iOS and Android

Main accomplishments:
- Reduced bounce rate metric for B2B product page
- Increased average time per session metric for product page
- Created design guidelines

### UI / UX Designer @ LLC MediaSvit AB
Jan 2013 – Jan 2016 | Ukraine
Worked as a User Experience Designer on iOS, Android and Web applications.


## Education
### Bachelor of automation and computer integrated technologies
Ukrainian State University of Science and Technologies

### Projector Institute

### Graphic Designer
IT STEP Academy


## Contact & Social
- LinkedIn: https://linkedin.com/in/oleksii-ivashentsev-des
- Website: https://www.ivashentsev.com
- Website: https://behance.net/palanuk
- Website: https://dribbble.com/Ivashentsev

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Source: https://flows.cv/oleksii
JSON Resume: https://flows.cv/oleksii/resume.json
Last updated: 2026-02-23