• Led print production from digital layout through final hard copy, applying in-depth knowledge of paper stocks, ink systems, embossing, foiling, and specialty embellishments while collaborating with Bay Area and U.S.-based print vendors to ensure accurate specifications and high-quality output.
• Concepted and executed integrated event branding and design systems, supporting the full guest journey - from pre-event invitations and digital communications to on-site navigation signage, and post-event follow-ups. Applying UX principles to improve clarity, navigation, and engagement.
• Collaborated with marketing, events, and production teams to manage timelines, vendors, and shifting priorities in fast-paced event environments.
• Creates versatile visual assets of any scale – from stickers and labels to trucks, billboards, and exhibition graphics – using major design, photo, and video tools supported by strong fundamentals in typography and composition.
• Relaunches the winery’s WordPress site, driving +29% users, +30% sessions, and +42% pageviews year over year through UX and content updates.
• Optimizes on site content and visuals, reducing bounce rate by 19% and increasing pages per session by 9% for higher visitor engagement.
• Designs and maintains Facebook and Instagram content, increasing page reach by 22% on Facebook and 99% on Instagram while strengthening engagement across both platforms.
• Produces large format assets (truck wraps, billboards, in store boards) and video content (events, interviews, drone harvest footage), ensuring color accurate, print ready files and higher than average completion and interaction rates.
• Leads private label and virtual tasting branding projects end to end – researching materials, testing papers, refining label specs, coordinating printers and vendors, and managing all client communication and approvals.