# Olena Kovtash

> Visual Designer at Testarossa Winery

Location: Mountain View, California, United States
Profile: https://flows.cv/olenakovtash

◦ Multidisciplinary visual designer with 20+ years of experience leading projects from concept to final print and digital delivery. 
◦ A fast, execution driven visual storyteller who turns week long presentation and branding timelines into days while maintaining high craft. 
◦ Known for orchestrating full creative teams and vendors – photographers, makeup artists, print shops, production and post production – to deliver cohesive, high impact visual results.

## Work Experience
### Visual Designer @ Testarossa Winery
Jan 2021 – Present | Los Gatos, CA
• Led print production from digital layout through final hard copy, applying in-depth knowledge of paper stocks, ink systems, embossing, foiling, and specialty embellishments while collaborating with Bay Area and U.S.-based print vendors to ensure accurate specifications and high-quality output.
• Concepted and executed integrated event branding and design systems, supporting the full guest journey - from pre-event invitations and digital communications to on-site navigation signage, and post-event follow-ups. Applying UX principles to improve clarity, navigation, and engagement.
• Collaborated with marketing, events, and production teams to manage timelines, vendors, and shifting priorities in fast-paced event environments.
• Creates versatile visual assets of any scale – from stickers and labels to trucks, billboards, and exhibition graphics – using major design, photo, and video tools supported by strong fundamentals in typography and composition.
• Relaunches the winery’s WordPress site, driving +29% users, +30% sessions, and +42% pageviews year over year through UX and content updates.
• Optimizes on site content and visuals, reducing bounce rate by 19% and increasing pages per session by 9% for higher visitor engagement.
• Designs and maintains Facebook and Instagram content, increasing page reach by 22% on Facebook and 99% on Instagram while strengthening engagement across both platforms.
• Produces large format assets (truck wraps, billboards, in store boards) and video content (events, interviews, drone harvest footage), ensuring color accurate, print ready files and higher than average completion and interaction rates.
• Leads private label and virtual tasting branding projects end to end – researching materials, testing papers, refining label specs, coordinating printers and vendors, and managing all client communication and approvals.

### Presentation Designer @ Theoria Creative
Jan 2025 – Jan 2026 | California, United States
• Executes InDesign-to-PowerPoint conversion for biotech and pharma fundraising presentations, producing 40+ annually averaging 30 pages each while maintaining pixel-perfect design and brand consistency under tight timelines
• Converts design files into polished PowerPoint decks with custom transitions, animations, and professional formatting that translate complex science into investor ready narratives
• Manages detailed design elements including typography, color palettes, spacing, and alignment to create cohesive narratives while reviewing data accuracy and optimizing readability for impact
• Portfolio under NDA

### Visual Designer / Product Designer @ Passion Embrace, Beauty company
Jan 2019 – Jan 2021 | San Francisco Bay Area
• Designed and prototyped the website and mobile app, translating the brand’s sensual, dance inspired concept into intuitive user experiences
• Created promotional posters, business cards, packaging, and printed collateral, ensuring every touchpoint communicates a consistent, premium beauty brand identity
• Planned and directed video shoots for commercial spots, collaborating with marketing and product teams to capture choreography and product moments that reinforce the brand’s emotional narrative

### Art Director, ElleGirl Magazine @ Hearst Shkulev Media
Jan 2012 – Jan 2016 | Moscow, Russian Federation
• Led the complete creative production cycle from concept through final print, managing cross departmental workflows and coordinating international design professionals seamlessly
• Transformed an underperforming magazine into the bestseller within one year by redesigning layouts, art directing four regional branches, and developing innovative editorial concepts
• Mentored junior designers and creative teams while collaborating on high profile campaigns

### Senior Designer, Cosmopolitan Magazine @ Cosmopolitan
Jan 2007 – Jan 2012 | Moscow, Russian Federation
• Designing editorial layouts, promotion materials, commercials, and other brand related products. 
• Art directed four regional magazine editions, unifying visual language while tailoring layouts and imagery to local audiences and market specifics
• Managing a calendar for multiple projects, including content planning, authorship, and publishing.
• Editing, proofreading, and improving posts and publications.
• Oversaw the full creative pipeline from concept to print, coordinating teams to deliver on brand issues for clients like Nike and Procter & Gamble

### Graphic Designer @ Top Beauty Magazine
Jan 2005 – Jan 2007 | Moscow, Russian Federation

### Designer @ Promishlenniy Vestnik Magazine
Jan 2004 – Jan 2005

### Designer @ GIS-Assoсiation
Jan 2002 – Jan 2004

### Editor @ The Foundation for Effective Policy
Jan 2001 – Jan 2002


## Education
### Master's degree in Journalism. Graphic Design
Lomonosov Moscow State University (MSU)

### Interactive Design: UX&UI
British Higher School of Art and Design

### Associate's degree in Arts and Sculpture
Art School, Zaporizhzhua, Ukraine


## Contact & Social
- LinkedIn: https://linkedin.com/in/olenakovtash
- Portfolio: https://olena.kovtash.com

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Source: https://flows.cv/olenakovtash
JSON Resume: https://flows.cv/olenakovtash/resume.json
Last updated: 2026-04-13