Dave is a leading US neobank and a pioneer in financial services, providing best-in-class AI-based credit and banking solutions to millions of members. Our flagship offering, ExtraCash, delivers up to $500 in interest-free cash advances within minutes, helping members balance their cash flow.

• Increased mobile engagement by 32% through comprehensive app redesign, directly contributing $5.8M in additional trading revenue.

• Developed data-driven UX strategy for wealth management editorial platform serving 7M+ customers that increased digital engagement by 32% directly contributing to $15M in additional annual revenue through improved conversion.

• Reduced design-to-development handoff time by 40% through implementation of standardized component library and driving design system adoption in the org.

• Improved cross-functional collaboration efficiency by 28% by establishing structured design review processes.

• Recruited, developed and retained a team of 5 high-performing designers, implemented structured growth plans that resulted in 2 promotions and team delivering 22 successful projects valued at $8.5M in annual revenue impact.

• Transformed product design process by implementing agile design sprint methodology, establishing clear governance, and creating documentation standards that reduced project delivery time by 50%.

• Forged strategic partnerships with product, analytics, brand, and engineering leaders to align roadmap priorities, resulting in 28% faster time-to-market for key revenue-generating features.

• Led strategic design initiatives for Marketing and Customer Management UX teams across 3 platforms (web, native apps, in-store) incorporating ML, establishing unified customer journey mapping that increased cross-channel conversion by 28% and boosted repeat purchase rate by 17%.

• Increased iOS app rating from 3.2 to 4.0 stars and Android rating from 2.9 to 4.1 stars.

• Improved mobile customer satisfaction by 5 NPS points through systematic UX improvements.

• Delivered 37% boost in mobile revenue ($87M annually) through optimized shopping experience.

• Championed data-driven experimentation methodology, implementing A/B testing framework that validated design with 1M monthly active users, resulting in 8 successful optimizations that collectively increased conversion by 12%.

Led design initiative for new product line comprising 11 separate projects, delivering cohesive user experience across pharmaceutical regulatory and compliance applications.

Designed consumer-facing web-based enterprise applications in pharmaceutical regulatory space as well as internal CRM, CMS, WFM tools, and mobile platform products.

Implemented standardized UI style kit that reduced development time by 30% while ensuring regulatory compliance across all digital touchpoints.