# Olga Guzhavin > Design Leadership | Strategy | User Experience Location: South San Francisco, California, United States Profile: https://flows.cv/olgaguzhavin 👋 Hi, I’m Olga. Top brands like Dave, Charles Schwab, Macy’s, Blue Shield, and Genentech turn to me when they struggle with user experience, from design flow to the team behind it. My superpower is empathetic leadership. I help teams thrive, products improve, and experiences become lovable — not just usable. With 8+ years leading high-performing UX teams and 15+ years designing B2C, AI/ML-powered, and cross-platform experiences, I know how to turn complex challenges into simple, scalable solutions. ⭐ My work drove $120M+ in digital revenue growth and boosted mobile app ratings by more than 2 stars. Career Highlights: Built and led Product Design teams at three major companies, mentoring 15+ designers into senior roles Created two enterprise-wide design systems adopted by 30+ product teams Reduced time-to-market by 50% by streamlining design and decision processes Core Skills: Design Leadership | Empathetic Team Building | UX Strategy | Cross-functional Collaboration | AI/ML Personalization | Mobile-first Design | FinTech Compliance | Enterprise Applications | Design Systems | Accessibility Standards | Product Design | Leading UX Design Teams Tools: Figma, Sketch, Adobe Creative Suite, InVision, UserTesting.com, Jira, Confluence Based in San Francisco, outside of work, I’m a parent, traveler, and curious creator — always exploring new ways to blend art, design, and innovation. 👉Let’s connect - If you’re looking for a leader who can help create experiences that your users and teams will love. Explore my portfolio at https://www.olgaguzhavin.net/ ## Work Experience ### Product Design Manager @ Dave Jan 2025 – Present | San Francisco Bay Area Dave is a leading US neobank and a pioneer in financial services, providing best-in-class AI-based credit and banking solutions to millions of members. Our flagship offering, ExtraCash, delivers up to $500 in interest-free cash advances within minutes, helping members balance their cash flow. ### Sr Team Manager, UX Design @ Charles Schwab Jan 2020 – Jan 2025 | San Francisco, CA • Increased mobile engagement by 32% through comprehensive app redesign, directly contributing $5.8M in additional trading revenue. • Developed data-driven UX strategy for wealth management editorial platform serving 7M+ customers that increased digital engagement by 32% directly contributing to $15M in additional annual revenue through improved conversion. • Reduced design-to-development handoff time by 40% through implementation of standardized component library and driving design system adoption in the org. • Improved cross-functional collaboration efficiency by 28% by establishing structured design review processes. ### UX Design Manager @ Macy's Jan 2017 – Jan 2020 | San Francisco Bay Area • Recruited, developed and retained a team of 5 high-performing designers, implemented structured growth plans that resulted in 2 promotions and team delivering 22 successful projects valued at $8.5M in annual revenue impact. • Transformed product design process by implementing agile design sprint methodology, establishing clear governance, and creating documentation standards that reduced project delivery time by 50%. • Forged strategic partnerships with product, analytics, brand, and engineering leaders to align roadmap priorities, resulting in 28% faster time-to-market for key revenue-generating features. • Led strategic design initiatives for Marketing and Customer Management UX teams across 3 platforms (web, native apps, in-store) incorporating ML, establishing unified customer journey mapping that increased cross-channel conversion by 28% and boosted repeat purchase rate by 17%. ### Principal User Experience Designer, Mobile @ Macy's Jan 2013 – Jan 2017 | San Francisco • Increased iOS app rating from 3.2 to 4.0 stars and Android rating from 2.9 to 4.1 stars. • Improved mobile customer satisfaction by 5 NPS points through systematic UX improvements. • Delivered 37% boost in mobile revenue ($87M annually) through optimized shopping experience. • Championed data-driven experimentation methodology, implementing A/B testing framework that validated design with 1M monthly active users, resulting in 8 successful optimizations that collectively increased conversion by 12%. ### Senior Interaction Design Lead @ Blue Shield of California Jan 2012 – Jan 2013 Led design initiative for new product line comprising 11 separate projects, delivering cohesive user experience across pharmaceutical regulatory and compliance applications. Designed consumer-facing web-based enterprise applications in pharmaceutical regulatory space as well as internal CRM, CMS, WFM tools, and mobile platform products. Implemented standardized UI style kit that reduced development time by 30% while ensuring regulatory compliance across all digital touchpoints. ### User Experience Designer @ Genentech Jan 2011 – Jan 2012 | South San Francisco ### Senior Information Architect, UX Team Lead @ PDR Network, LLC Jan 2009 – Jan 2011 Designed variety of consumer facing web based enterprise applications in pharmaceutical regulatory and compliance space as well as internal CRM, CMS and WFM tools and mobile platform products. Oversaw the design initiative and design implementation for a brand new product line comprised of 11 separate projects. ## Education ### Master of Business Administration - MBA in Artificial Intelligence Ducere Global Business School ### Bachelor's degree in Germanic Languages, Literatures, and Linguistics Taras Shevchenko National University of Kyiv ## Contact & Social - LinkedIn: https://linkedin.com/in/olga-guzhavin - Portfolio: https://www.olgaguzhavin.net --- Source: https://flows.cv/olgaguzhavin JSON Resume: https://flows.cv/olgaguzhavin/resume.json Last updated: 2026-04-13