Yango is an ecosystem with 10+ everyday services in 30+ countries across the Middle East, Latin America, Africa, and Europe.

Founding designer and design lead of Series B startup, partnering directly with C-level to shape multi-year product vision and define GTM strategy. Encouraging individuals and SMB to start selling safe to Yango 1.22M users across Africa, Latin America, and the Middle East.

Own and drive 0→1 launches (go-to-market, packaging, ops):

✦ Consumer marketplace.

✦ B2B SaaS for SMEs, operated as Designer & PM.

✦ FinTech products, including payments, checkout, BNPL, and repayments

Key results:

✦ Expanded third-party seller coverage by 60% by enabling the agentic commerce search workflows. Turned generative AI capabilities into a buyer agent that discovers, evaluates, and sources products across the open internet. Defined the product’s information architecture to balance autonomous purchasing flows with user-controlled refinement.

✦ Drove 6× order growth by redesigning an embedded checkout solution for third-party platforms, enabling secure purchases with integrated delivery across external websites and messaging channels.

✦ Increased feed interactions by 50% by launching reviews and video-based recommendations that strengthen trust and improve product discovery.

✦ Grew AOV by 2.5× by leading the BNPL rollout and adapting the model for a cash-dominant market, positioning cash-on-delivery as the first installment.

Leadership scope:

✦ Built and scale a design team of 3 by hiring and mentoring product designers to own end-to-end journeys across multiple product streams.

✦ Partnered directly with the CPO to align product direction, GTM priorities, and execution across business and design.

✦ Drove cross-functional execution with Yandex Market, Pay, and Go ecosystem teams to launch integrated commerce and fintech features.

Yandex Go is #1 consumer super-app, integrating mobility, delivery, and e-commerce with 54M+ MAU

Led design within one of the core product streams, contributing to the company’s transition from a ride-hailing service (>54M MAU) to a city-mate superapp to reflect all cross-service scenarios that address everything that may be important in everyday life: from getting around the city, ordering food, to planning travel and entertainment.

Own and drive:

✦ SuperApp new architecture & cross-service Discovery Feed.

✦ New launches, including Maps and Navigation.

✦ Loyalty programs and user retention.

Key results:

✦ Launched a new main screen for Yandex Go and Yango, increasing new user activation by up to 5× and growing non-taxi GMV by 10% through improved service discovery and cross-service navigation.

✦ Designed a reusable template system for presenting services in the personalized cross-service Feed SDK, increasing food-tech and e-commerce orders by 20%.

✦ Executed the rollout of a navigation product from early experiment to launches in 8 countries, integrating the technology into the client app and reaching 400K+ MAU within 3 months without marketing spend.

✦ Developed a 0→1 geo-discovery product that engaged 20%+ of MAUs by embedding local discovery into mobility scenarios.

✦ Revitalized the discount tool into a personalized loyalty mechanism for taxi, generating $XXXM incremental GMV through more targeted retention and repeat-purchase incentives.

✦ Standardized cross-service interaction patterns across the superapp, improving design consistency and enabling a more seamless user experience across multiple everyday services.

Leadership scope:

✦ Guided junior designers through regular feedback and design mentorship, strengthening execution quality across the product group.

✦ Coordinated with the art director, communication design leads, and Yandex Market product team to align product experiences, visual systems, and launch priorities across services.

Devexperts is a global financial technology company that builds trading and AI-driven platforms with 30+ top industry awards.

✦ Designed professional trading and financial interfaces for data-intensive, real-time environments, resulting in a 30% improvement in key user actions.

✦ Enhanced navigation and filtering logic, which increased interaction rate by 20%.

UserStory is a multi-award-winning mobile development agency consistently ranked among the Top design agencies by Ruward.

Led visuals for enterprise-facing products and promo surfaces supporting 100K–1M+ end users, operating in multi-stakeholder environments.