• Collaborated with startups to transform MVPs into market-ready products through UX strategy and AI-driven design.

• Simplified complex data and AI systems into clear, human-centered experiences that users trust.

• Accelerated growth and user adoption by leveraging data insights to inform design decisions.

• Led the product design vision for a SaaS-based healthcare advertising technology platform, aligning product strategy with company objectives.

• Partnered with business and customer development teams to integrate user feedback into the design process, ensuring data-driven decisions that enhance user adoption and engagement.

• Collaborated with engineering teams to iterate on designs, balancing innovation with technical feasibility to deliver scalable and intuitive SaaS experiences.

• Designed end-to-end SaaS user experiences for scientific workflows, translating complex requirements into intuitive digital tools.

• Conducted user research and workflow analysis to inform data-driven design decisions, improving user satisfaction.

• Developed and maintained the Waters Design System, ensuring brand consistency and design efficiency across multiple products. Partnered cross-functionally with scientists, product managers, and engineers to deliver on time and within scope.

• Translated user and business requirements into scalable, user-friendly web app functionalities.

• Designed and translated complex data sets into dashboards using Figma, Power BI, and AI-powered tools, enhancing data visibility.

• Led a team of junior designers, collaborating with developers for seamless implementation.

• Built a comprehensive design system in Figma, creating reusable web components.

• Partnered with stakeholders to craft intuitive user experiences, aligning with business goals.

• Facilitated design sprints with cross-functional teammates, business partners, and subject matter experts across the company to inform product strategy.

• Collaborated and iterated on a web and mobile product to translate tactical solutions into a long-term strategy that was visually elegant and user-friendly.

• Mentored the design team to elevate awareness and implementation of modern design methods and best practices. Thereby helped this team to deliver the highest quality user experience.

• Wireframed user flows and UI solutions. Implemented usability testing, user interviews, and research.

• Delivered creative solutions to stakeholders with an explanation of the final design and its alignment with business goals.

• Worked with software developers, content developers, users, and stakeholders to enhance the user experience for web and mobile.

• Created high-fidelity final compositions, developed effective documentation for various audiences, and collaborated closely with development teams to ensure correct implementation of our designs.

• Reported project status and results to stakeholders.

• Transformed prospects into sales by developing captivating marketing materials using graphics, animation, and video editing.

• Envisioned and pioneered cutting-edge, out-of-the-box branding solutions to improve marketing campaigns and promotions.

• Concept and storyboard development, script writing, and video editing for new products.

• Worked on projects from start to finish, using new technologies to maximize design and video creation efficiency (After Effects, Premiere Pro, Final Cut, Sketch, Adobe Creative Suite, Photoshop, Illustrator, InDesign).