I help organizations tell their stories through scalable illustration systems, editorial content, and advocacy art.

Developed Padlet's illustration style from scratch and created a scalable illustration system for both product and marketing. My work included:

Product: systems of avatars for individual user accounts and teams, animated AI assistant characters, log-in/sign-up sequences, pricing plans, error pages, splash screens, popups, and empty spaces.

Marketing: website illustrations, social media and blog assets, banners and backdrop designs for ed-tech conferences, internal and external swag.

When Padlet hired freelance illustrators and animators, I managed them on a project-by-project basis.

Developed product landing page designs for pharmaceutical goods manufactured by KMA's subsidiary.

Created illustrations and icon sets to help guide users through content and improve accessibility.

Worked on various websites and CRM software designs. Assisted and learned from senior designers.