Currently consulting with early- and mid-stage startups to define design strategy and deliver high-impact, scalable user experiences that drive business growth.

Founding design partner for a stealth consumer wellness startup, leading product and brand for the beta launch. Delivered a personalized, high-converting experience with a 71% onboarding completion rate and strong early engagement.

Design lead for new product streams at an ag-tech HRIS platform. Led customer research, established an org-wide prototyping standard with v0, and elevated the product and brand experience across a growing app ecosystem. Improved design velocity from bottleneck to a consistent two-sprint lead.

Honor is a series E health tech startup delivering in-home care to seniors enabling them to live longer, healthier lives at home.

Directed a team of 12+ designers and researchers, fostering a culture of innovation and collaboration that scaled design operations to meet the demands of a growing Series E health tech startup.

Aligned Design with cross-functional partners to streamline research, ideation, and iteration. For example, closely aligned Design with Data Science to integrate AI and ML into product solutions, driving innovations like personalized care plans and optimized staffing workflows resulting in improved operational efficiency, higher engagement, and enhanced customer and caregiver satisfaction.

Partnered with leadership across Product, Engineering, and Operations to define vision and priorities, ensuring cohesive team execution and measurable business impact as the company hit a new level of scale and maturity.

Grew and managed a Product Design team of Leads and junior designers, delivering designs that increased margin per hour care delivered while improving customer SAT and caregiver longevity. Alongside R&D leadership, I set UX strategy, ensured quality execution, and evolved team processes and rituals for both product and design.

Leveled up team seniority, capacity, and breadth of skills to take on a broader set of product goals. Alongside R&D leadership, I set UX strategy, ensured quality execution, and evolved team processes and rituals to increase team output and impact.