Teaching Assistant: DESG 2705: Design and Society

• Working at a small, fast-moving startup, owning web design projects end-to-end

• Leading a full web migration, including restructuring the site to improve invite flows and overall usability

• Designing components, user flows, and CMS systems to support a scalable, intuitive product experience

• Collaborating on strategy and planning for an upcoming visual redesign to elevate the brand and user experience

• Completed an 8-week externship under the Managing Director, researching and analyzing the BeReal user journey

• Identified opportunities to improve engagement and retention through feature innovation

• Ideated, prototyped, and pitched a feature concept to the exec team, incorporating comprehensive user data to strengthen design decisions

• Received cohort "Top Performer Award" upon completion of time at BeReal

• Worked with the marketing team to brainstorm and refine brand voice and tone, iterating dynamic assets including templates, social posts, one-pagers, event materials, and swag

• Led the company’s migration to Figma Buzz, creating 50+ evergreen, brand-locked templates to cut asset production time in half for designers and non-designers

• Collaborated with the product team on microcopy changes and user experience design to help families understand and trust AI-powered tools