Conceptualized and led a national digital acquisition campaign as part of a fellowship program, managing multi-channel strategy, creative development, and SEO/SEM initiatives across platforms like Google and Meta.

Developed outreach strategies and optimized CRM processes to drive client growth and business development for the AI-driven creative analytics platform.

Analyzed trade, regional media, and political trends in West Africa for USC’s Near Crisis Project, identifying early indicators of economic and political instability.