Led design strategy and execution for the Apple Ecosystem business group, focused in developing and delivering innovative hardware solutions for Mobile Platforms, Smart Home, and Education sectors.
Key highlights:
◌ Managed two multi-disciplinary design teams, overseeing Industrial Design, CMF design, UX design, and Consumer Research.
◌ Launched 12 products in the span of 3 years, including creating a unified design language across the entire portfolio, pioneering the first iPad Keyboard Case with a trackpad, and introducing a Wireless charging portfolio for the Apple ecosystem.
◌ Established and led the Education Design team within a new business unit, developing tailored opportunities for students, teachers, and schools in the Education market.