Completely redesigned its look including icons, colors and fixing usability issues

Presented mock-ups for usability testing, resulting in a significant increase in customer satisfaction/understanding

Worked within a 30-person company and specifically the CTO/Co-Founder to define strategy, metrics and vision

Designed and successfully launched a polaroid frame feature, gaining 20% usage within the first week of release

Collaborated with the hardware team to define technical limitations for all new features and product ideas

Spearheaded the augmented reality feature within the product that was the pivotal differentiator from competitors

Worked closely with the CEO/Founder to determine vision, brainstorm ideas and create wireframes for review

Spearheaded the original branding efforts, defining the company logo, colors, fonts and usage guidelines

Featured in Top Design Inspirations website and received numerous accolades on designs via app reviews

Offered extensive training to the junior designer, overseeing her conversion of all designs from iOS to android

Sole designer for the relaunch, receiving numerous positive reviews and a full point increase in overall app rating

Worked closely with the CEO/Product Manager to define business metrics, objectives and company strategy

Completely redesigned the website and application for ease-of-use, modernization and intuitive navigation