Designer & startup founder with roots in software engineering. I have a passion for crafting intuitive, delightful experiences that empower people to better utilize technology in service of their goals.

2025 — NowQuizletStaff Product Designer

2025 — Now

San Francisco, CA

Leading design systems & building the foundations that power quality and velocity at Quizlet

2010 — Nowaleisa.meDesign Consultant / Advisor

2010 — Now

Working with startups & early stage founders providing consultation services for product design & strategy. My clients are backed by Sequoia Capital, Index Ventures, QED Investors and others.

2023 — 2024NextdoorSenior Product Designer

2023 — 2024

San Francisco, California, United States

Helped conceptualize & designed features that drove growth across the funnel, such as a 7% lift in digital invites sent leading to a similar increase in user growth rate.

Designed several retention initiatives, driving a 0.2–2.7% increase in WAU.

Led design efforts for a partnership with Microsoft on major roadmap features.

Designed UI components & contributed to Nextdoor’s design system.

2016 — 2024SiblyCo-Founder / Advisor (Exited)

2016 — 2024

San Francisco Bay Area

Sibly is a whole-person mental health platform that empowers organizations and their people by making science-based coaching accessible at anytime, extremely scalable, and effective at tackling the widest-range of concerns impacting people’s lives.

In 2024, Sibly exited through a merger to be part of Quarvis Health.

2018 — 2022SiblyCo-Founder / Head of Design & User Experience

2018 — 2022

San Francisco Bay Area

Responsible for designing end-to-end member & coach experience

Hired & managed a full-time product designer, part-time illustrator & design agency

Led design efforts & acted as interim product manager in an 8-month, multi-million dollar co-development project with Comcast to build the Sibly wellness platform

Education

2009 — 2014

King Fahd University of Petroleum & Minerals

B.S. degree (with honors)

2009 — 2014

2012 — 2012

Texas A&M University

Fall 2012

2012 — 2012

Vancouver English Center

Experience+

Education

B.S. degree (with honors)

Fall 2012

July-August 2010