Rocket Copilot (AI Products): Sole product designer for Rocket Lawyer’s AI legal assistant, driving end-to-end design and shaping the company’s AI vision, strategy, and user experience.

Growth & Membership Optimization: Led UX improvements across the acquisition, payment, and retention funnels for Rocket Legal+ membership.

Designed and delivered an iOS & Android mobile platform that streamlined administrative tasks for pharmacy and clinic patients.

• Conducted contextual inquiries and user interviews with 21+ participants, uncovering 4 major usability issues and growth opportunities.

• Led the end-to-end redesign of visiting patient forms, reducing completion time by 54% and improving patient onboarding efficiency.

Redesigned the iOS app for a local coffee shop, enabling order-ahead and rewards to boost customer engagement.

• Launched a “Frequent Orders” feature that drove a 9% increase in weekday mobile sales.

• Built a 60+ component design system, streamlining UI development and reducing technical debt for designers and engineers.

Led UX strategy and product design for a B2C platform connecting influencers with fans to create and sell custom merchandise by fans for fans.

• Revamped the checkout experience with added payment methods, simplified forms, and real-time order updates, boosting conversion rates by 12.1%.

• Designed a “Mockup Generator” feature allowing users to preview artwork on products, increasing engagement and session duration by 78%.

• Created 90+ branded assets and product visuals for 19 influencers, resulting in a 237% spike in new customer sign-ups in one month.

Spearheaded design for the Community Ambassador Program’s iOS app to improve neighborhood service delivery and internal coordination.

• Designed daily interaction features, improving time management and communication across ambassador teams by 73%.

• Built an event organizer and calendar system that boosted internal collaboration and increased public engagement by 150%.

• Conducted usability testing with 10 participants, identifying pain points such as lengthy forms and inaccurate data reporting, leading to key experience improvements.