# Omar Alamrani > Product Designer at Rocket Lawyer | Designing AI-Powered Legal Experiences Location: San Francisco Bay Area, United States Profile: https://flows.cv/omaralamrani Hi, I'm Omar Currently, I’m designing products for Rocket Lawyer, a platform that provides individuals and small to medium-sized businesses with legal services, including incorporation, legal documents, and connecting users to a network of attorneys to consult with on legal issues. I'm designing experiences that simplify the understanding of complex laws and increase the users' engagement. I'm also enhancing the customer experience in the registration and checkout pages based on the data and AB tests. Most recently, I was a Product Designer at Quedo, designing a healthcare digital experience that engages the patients and drives operational efficiency for health institutes. Based on data and research, I transfer the power of design into actions that save patients a lot of frustration, confusion, and wasting of time when visiting a clinic or a pharmacy. WHY UX DESIGN? 

Transitioning from Architecture to UX Design was easier than I had imagined! It turned out that the UX way of thinking was always involved every step of the way while studying and working as an architect. Although I had to use some new tools, the underlying concepts of both fields were the same. From research to documentation to implementation.  However, I realized that continuing as an architect meant I would have little opportunity to engage directly with users. Engaging with the users and measuring their interactions with the product are essential for gauging product success. This method gives us the ability to improve the product before the final delivery. User Experience Design is something I can truly enjoy as a long-life career. I thrive in interaction design, visual design, and prototyping, especially when I am designing in the e-commerce, social media, branding, or transportation technology space, and am always looking for my next project!
 FEEL FREE TO REACH OUT! When I’m not designing products, you can find me horseback riding, hiking, or playing ping-pong. I’m always excited to meet new people to chat about new technologies and how they overlap with design, such as Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR). Connect with me on LinkedIn or send me an email at amrani88@gmail.com. ## Work Experience ### Product Designer @ Rocket Lawyer Jan 2021 – Present | San Francisco, California, United States Rocket Copilot (AI Products): Sole product designer for Rocket Lawyer’s AI legal assistant, driving end-to-end design and shaping the company’s AI vision, strategy, and user experience. Growth & Membership Optimization: Led UX improvements across the acquisition, payment, and retention funnels for Rocket Legal+ membership. ### Product Designer @ Quedo Jan 2020 – Jan 2021 | Plymouth, Minnesota, United States Designed and delivered an iOS & Android mobile platform that streamlined administrative tasks for pharmacy and clinic patients. • Conducted contextual inquiries and user interviews with 21+ participants, uncovering 4 major usability issues and growth opportunities. • Led the end-to-end redesign of visiting patient forms, reducing completion time by 54% and improving patient onboarding efficiency. ### Product Designer @ Coffex Jan 2020 – Jan 2020 Redesigned the iOS app for a local coffee shop, enabling order-ahead and rewards to boost customer engagement. • Launched a “Frequent Orders” feature that drove a 9% increase in weekday mobile sales. • Built a 60+ component design system, streamlining UI development and reducing technical debt for designers and engineers. ### UX Designer @ Yoobe Me Jan 2019 – Jan 2020 | San Francisco, California Led UX strategy and product design for a B2C platform connecting influencers with fans to create and sell custom merchandise by fans for fans. • Revamped the checkout experience with added payment methods, simplified forms, and real-time order updates, boosting conversion rates by 12.1%. • Designed a “Mockup Generator” feature allowing users to preview artwork on products, increasing engagement and session duration by 78%. • Created 90+ branded assets and product visuals for 19 influencers, resulting in a 237% spike in new customer sign-ups in one month. ### UX Designer @ City + County of San Francisco Jan 2018 – Jan 2018 | San Francisco Bay Area Spearheaded design for the Community Ambassador Program’s iOS app to improve neighborhood service delivery and internal coordination. • Designed daily interaction features, improving time management and communication across ambassador teams by 73%. • Built an event organizer and calendar system that boosted internal collaboration and increased public engagement by 150%. • Conducted usability testing with 10 participants, identifying pain points such as lengthy forms and inaccurate data reporting, leading to key experience improvements. ### Operations Manager @ Spacetel LLC Jan 2015 – Jan 2018 Operations Manager | Jan 2017 - Jul 2018 • Analyzed the monthly sales numbers and retention rate. • Meet with store managers and employees to discuss the monthly goals, and address any challenges. • Observe the customers' traffic and customer service quality. Store Manager | Sep 2015 - Dec 2016 • Set monthly sales goals and offer incentives and bonuses. • Set employees' weekly schedules. • Checking the phones and accessories inventory. Sales Representative | Jan 2015 - Aug 2015 • Provide good customer service to existing and potential customers. • Address phones and service problems and work on solving them. • The ability to work in a fast-paced environment and commit to a changing work schedule. ### Architect @ Pioneers Jan 2013 – Jan 2014 •Developed and produced physical models, 3D models, rendering, and video animations. •Created and iterated designs for new and existing construction projects. •Developed site plans for residential projects. ### Co-Founder - Graphic Designer @ Pro4Ads Jan 2013 – Jan 2014 • Consulted small companies about how to develop target markets. • Assisted in designing company logos and slogans using Adobe Photoshop & Illustrator. • Developed strategy to advertise their brand and identify. • Planned and executed local advertising campaigns. ## Education ### Designing and Building AI Products and Services Massachusetts Institute of Technology ### User Experience Design Immersive General Assembly ### Bachelor's degree in Architectural Engineering University of Science and Technology ### Certified Professional in Autodesk 3ds Max Design SWsystems ### Certified Professional in Autodesk Revit Architecture SWsystems ### Certified Associate in Autodesk 3ds Max Design SWsystems ### Certified Associate in Autodesk Revit Architecture SWsystems ### Diploma in Graphic Design Seeds Education ### Training Course in Geographic Information Systems Center of Architectural Training and Studies ## Contact & Social - LinkedIn: https://linkedin.com/in/omar-alamrani - Portfolio: https://www.omaralamrani.com/ --- Source: https://flows.cv/omaralamrani JSON Resume: https://flows.cv/omaralamrani/resume.json Last updated: 2026-04-13