# Omar El-Etr > Product @LaunchGood | Ex Asana Location: San Francisco, California, United States Profile: https://flows.cv/omareletr I’m a Product Manager with 5+ years of experience building high-impact products in fintech, ed-tech, and enterprise SaaS. At LaunchGood, I architected our first 0→1 Zakat donations platform—driving $750K+ in monthly contributions and lifting conversion by 166%. At Asana, I overhauled our design system to boost engineering satisfaction from 89%→97% and reduce support tickets by 20%. At Pluralsight, I launched a new onboarding experience that cut churn by 17% and implemented Android in-app purchasing, unlocking $300K+ in annual revenue. My sweet spot is user research & data-driven roadmaps, backed by strong cross-functional leadership. I rely on user research and data—from A/B tests to behavioral analytics—to prioritize the right features and ensure every roadmap decision balances customer needs, technical constraints, and business goals. Outside of work, I mentor aspiring PMs at Localized—and help high-school students navigate the U.S. college application process through volunteering at and EducationUSA Egypt and making content on my YouTube channel (21K+ subscribers) and podcast (20K+ downloads). Let’s connect if you’re looking for a PM who can define strategy, own execution, and scale mission-driven products—especially in startups, fintech, ed-tech, or health-tech. ## Work Experience ### Product Manager, Mobile Experience @ LaunchGood Jan 2025 – Present | San Francisco Bay Area Building LaunchGood's first mobile app. • Led major mobile app overhaul, defining UX strategy and designing key surfaces including navigation architecture, donation flows, notifications, donation feed, and account experience by serving as product lead and primary designer • Boosted avg tip percentage 2.97x and tip adoption 33.2% by spearheading Quick Donate, a streamlined donation flow • Increased avg tip percentage 47% by launching experimental TikTok-style donation feed as primary home experience ### Product Manager, Donor Experience @ LaunchGood Jan 2024 – Jan 2025 | San Francisco Bay Area Led end-to-end Donor Experience at LaunchGood, the world’s largest Muslim fundraising platform • Generated $750K+ in monthly donations by architecting 0-1 Zakat (Muslim tax) experience as new product vertical • Drove 166% (~2.5x) increase in donor conversion by leading launch of redesigned Zakat homepage • Achieved 97.9% donor satisfaction rate by launching personalized donations year-in-review experience • Lifted automatic giving challenge enrollments by 46.9% by running A/B tests, improving donor retention ### Product Manager, Design System @ Asana Jan 2023 – Jan 2024 | San Francisco Bay Area Led team of 7 engineers and 3 designers to build design system internal tooling and components strategy to increase development velocity and consistency across 20+ teams. Work closely with accessibility team to become WCAG compliant. • Increased development velocity and elevated Asana engineering satisfaction rate from 89% to unprecedented 97% through shipping largest-ever product enhancement to our in-house UI component development environment • Reduced support ticket overhead by 20% through mixed-methods analysis of our support inbox, leading to prioritized component improvement strategy and increased product and design system teams' velocity • Transformed decision-making culture from assumption-driven to data-informed by conducting quarterly user interviews and running surveys, quadrupling the number of research studies conducted annually • Quantified backlog prioritization by introducing ICE (Impact, Confidence, Ease of Implementation) framework for Epics grooming and roadmap planning, reducing time for team leads project and roadmap alignment ### Product Manager, Native Apps @ Pluralsight Jan 2019 – Jan 2023 | Remote Pluralsight is a tech skills development platform. I led Native Apps team of 14 stakeholders, which included 3 software development teams (iOS, Android, API), overseeing 7 native apps (iOS, Android, MacOS, Windows, AppleTV, Fire TV, Roku). • Unlocked $300K in annual revenue and mitigated critical business risk by supporting in-app purchasing on Android under tight timeline and challenging business constraints • Reduced user churn by 16.8% by shipping new onboarding experience, leveraging quantitative + qualitative data insights • Led mobile app integration with our largest acquisition collaborating with 50+ cross-functional stakeholders under rapidly changing company priorities and high ambiguity • Increased 2-week active users (northstar) by consistently running A/B and multivariate tests on various app experiences • Elevated customer centricity by evangelizing research in product development, conducting 50+ interviews and usability tests ### UX Research Intern @ Udemy Jan 2018 – Jan 2018 | San Francisco Bay Area Udemy is an online learning and teaching marketplace. I was their first UX Research Intern, learning from 5 UX Researchers. • Led currency, payment, and content localization efforts for emerging international markets, conducting competitive analysis, designing and running 100+ surveys, and leading 20+ unmoderated usability tests in Arabic • Synthesized and presented findings to cross-functional stakeholders and executive leadership (CPO and CFO), providing actionable short- and long-term product recommendations that led to strategic product decisions ### HCI Researcher @ Bucknell University Jan 2017 – Jan 2017 | Lewisburg, PA CHI 2019 Best Paper Award Recipient Peck, Evan M., Sofia E. Ayuso, and Omar El-Etr. "Data is Personal: Attitudes and Perceptions of Data Visualization in Rural Pennsylvania." Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems. ACM, 2019.‏ Conducted research in Human-Computer Interaction (HCI) with professor Evan Peck and Sofia Ayuso researching how people in rural settings interpret different information visualizations. • Did literature review. • Worked on experimental design. • Designed surveys to collect demographic data • Conducted 42 1:1 in-depth interviews • Transcribed and organized audio recordings from interviews • Laid groundwork for data synthesis ## Education ### Bachelor of Arts (B.A.) in Computer Science Bucknell University ### Study Abroad in Computer Science University of St Andrews ## Contact & Social - LinkedIn: https://linkedin.com/in/omareletr - Portfolio: https://omareletr.com/work --- Source: https://flows.cv/omareletr JSON Resume: https://flows.cv/omareletr/resume.json Last updated: 2026-04-13