Sole design lead for an AI-powered dental ops platform, leading research and design across Wisdom’s full app suite — Posting Assistant, Insurance Verification, Reporting, and Management Portal. Conducted 200+ user interviews with billers, operators, and internal teams to uncover workflow bottlenecks, map operational needs, and translate insights into products that reduced manual posting time by ~40%, replaced 200+ spreadsheets, and is helping scale operations from 260 to 900+ offices.

• Conducted 200+ user interviews and ongoing discovery sessions across customers, operators, and internal stakeholders to identify pain points, unmet needs, and opportunities across the dental revenue workflow.

• Designed Posting Assistant, an LLM-assisted workflow for parsing EOBs and payment documents that reduced manual posting time by ~40% and increased processing capacity without added headcount.

• Designed Management Portal and reporting workflows that centralized operations, replaced 200+ spreadsheets, and is supporting scale from 260 to 900 offices.

• Built reusable product foundations and a growing design system to improve consistency, reduce design debt, and speed delivery across the platform.

‣ Spearheaded the design vision and operations, contributing to the realization of the

company's product and organizational goals.

‣ Solely designed the groundbreaking Page Builder 2.0, a highly requested feature

resulting in boosted MMR, referrals, and returning customers.

‣ Conceptualized and designed an enhanced Shopping Cart feature, optimizing user

engagement and satisfaction.

‣ Led user research and interviews to ensure a deep understanding of user needs and

preferences.

‣ In the absence of a dedicated Product team, took the lead in gathering requirements

for various projects, ensuring alignment with organizational objectives.

‣ Reported directly to the CEO, collaborating to achieve both product and company

vision.

• Solely designed and helped architect Plastiq's API payments product (Connect), a PCI compliant end-to-end payment widget

• Landed Billfire, Brex, and PayGround as partners pre-launch through minimal UI approach

• Generated over $20M monthly payment volume after launching

• Co-founded and managed Athena 2.0 design system to improve design and engineering team efficiency

• Led and managed a team of three senior designers in DS effort and one direct hire for Connect product

• Managed team of 3 for design system and led a team of 3 designers and copywriter to build new Plastiq marketing site

• Led workshops and established a culture of learning throughout team with professional development sessions

• Unified Disney's brands (Hulu, FX, NatGeo, ABC, Disney and ABC news) under one Ad Sales platform (AdVisor), resulting in hundreds of millions of dollars worth of ads being booked through the application

• Audited and analyzed complex data sets across brands and led the unification of nomenclature, process and front-end UI, while leading/mentoring two senior designers

• Solved Disney's Support Center ticket routing issues (Critical Communication Tool/CCT), resulting in nearly no outages due to miscommunication and enabling real-time communication for critical events

• CCT has 1,600+ users and has sent 200,000+ emails since March 2020

• Contributed to creating patterns, components, and establishing visual tone for the Adapt design system that served the Direct to Consumer sector for Disney

• Worked closely with CEO and founders as the only designer at GoNation

• Designed online ordering flows for SMBs via GoNation’s LiveAPI and CMS

• Designed and launched a native iOS app "The Woods" with a geolocation feature without cellular service

• Designed upcoming "Restaurant Shift" app that uses machine learning to match restaurant hiring managers and employees

• Designed experiences for users on GoNation's core product, including consumer facing product, business portal, and B2B/B2C product aspects

• Mentored junior developers and marketing teams for increased productivity, collaboration, and professional development.