Led end-to-end design for an AI-powered help-center chatbot, increasing self-serve resolution from 0 to ~30%, reducing friction for members and support teams.

Design scalable Next Best Action & personalization email frameworks, enabling targeted, measurable member engagement.

Improved internal contact-center tools to reduce resolution time for high-volume email and membership issues.

Explored and filed patents for intent-based AI search and proactive shopping concepts.

Partnered with product, engineering, data science, and AI platform teams to desifn agentic commerce and conversational shopping patterns.

Regularly influence product strategy through exploratory concepts, prototypes, and leadership presentations.

Patent on intent-based AI search combining an immersive AR shopping experience, designing simpler ways for customers to get their orders delivered.

Associated with Universal Accessibility research, student inclusive education research, and the creation of social media content for disabled students' outreach.

To promote inclusive education, have been using Universal Design principles when producing content for social media and podcasts.

Participated in activities that improve the educational and professional experiences of students with disabilities and raise awareness of their needs.

Creating social media posts, brochures, and advertisements using editing programmes like Figma, Illustrator, and Canva, among others, and podcast content using tools like audio editing, etc.