Most SaaS products don’t have a traffic problem. They have a conversion problem.
I’m a Growth Product Designer specialising in the full acquisition funnel — from first visit to activated user.
Hired to design a greenfield global trading platform, executing all aspects of design process from conception & research to delivery of MVP. Worked with cross-functional teams in a agile environment
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Integrated heavy data flows and databases into the design process
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Led the design and integration of dashboard, KYC Verification, P2P Payment, SSO, as well as designing multiple experiences for the BaaS infrastructure
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Established and implemented a React design system to streamline processes and ensure consistency throughout the organisation’s products.
Led and supported the firm digital business transformation, delivering first-in-class B2C and B2B products, while managing the internal product team and promoting user-centred methodologies and their impacts on the business.
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Led the design team in delivering the global website design, introducing new functionalities and cutting-edge technologies (e.g. Natural Language Search), improving CX conversion & retention.
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Mentored and managed the internal UX team, established and implemented new UX frameworks/ processes in an Agile environment, while reporting to Head of Digital.
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Established and implemented a React Design System to streamline UX delivery and ensure consistency throughout the organisation.
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Introduced new design software and techniques, including Figma, Content Square, and usability testing labs, to gather crucial user insights, design & fast prototype solutions, and deliver projects.
Successful projects delivered:
Knight Frank global website, React Design System, The Wealth Report (award-winning microsites and digital materials), The Intelligence Lab (a cutting-edge property news portal and repository), HUB (internal client and properties management portal), Global Capital Market App (real-time Real Estate news and analysis), Drag & Drop DotMailer templates (internal and external comms).
Designed award-winning microsites and digital materials for "The Wealth Report" campaigns resulting in increased engagement with high-net-worth clients and ultimately CX leads.
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Designed and supported "HUB," an innovative internal client and properties management portal that streamlined workflows/ tasks/ comms and improved relationship between clients and agents.
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Designed a “Global Capital Market App” iOS app for the research department that delivered real-time Real Estate news and analysis to the global team, increasing client leads and consultancy revenue opportunities.
Designed a cutting-edge property news portal, "The Intelligence Lab," that integrated podcasts, reports, videos, data visualisation, and publication repository to enhance user engagement and increase customer leads, while cross-selling the company’s core services.
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Created interactive tools such as Mortgage calculator, Stamp Duty calculator, Commercial Track Record, and personalised experiences for exclusive properties, contributing substantially to increased customer satisfaction and business growth.
