Designing payment orchestration solutions for African businesses. Working across product and marketing design to build trust and transparency in cross-border payments.

PWA Co-Lead (Confidential): Orchestrated design strategy and technical architecture for a high-complexity Progressive Web App. Delivered full-stack UX assets: user/task flows, IA, and high-fidelity prototypes.

Mobile App Co-Lead: Leading UI/UX direction for a native mobile app. Managing platform-specific design patterns, functional requirements, and design system integrity.

Membership UX: Co-developed a registration portal that optimized onboarding funnels and significantly reduced user drop-off through iterative testing.

Mentorship & Leadership: Actively mentor design interns through creative direction and portfolio reviews; onboarded new talent into agency Webflow/Figma workflows.

Cross-Functional Strategy: Partnered with researchers and copywriters to integrate brand voice; co-authored user survey frameworks and stakeholder interview scripts.

Webflow Development: Architected responsive, SEO-optimized sites, translating complex design systems into clean, maintainable, pixel-perfect code.

Foleio — Creator Monetization Platform

Growth Design: Reduced creator onboarding drop-off by architecting a 4-step wizard with inline validation and clear progress indicators.

Public Identity: Designed customizable "Linktree-style" public profiles optimized for discovery and one-click subscriptions/bookings.

Dashboard Analytics: Balanced complex MRR (Monthly Recurring Revenue) and subscriber churn data into high-scannability charts for creators.

Ti3kets — High-Traffic Event Platform

Complex Interaction Design: Designed a visual, interactive seat-mapping interface with real-time availability states (Available, Reserved, Sold, Blocked).

Checkout UX: Shipped a multi-step "No-Surprise" checkout flow, ensuring price transparency and reducing abandonment at the payment stage.

Waitlist Strategy: Designed a re-engagement flow for sold-out events, allowing users to join a waitlist and receive automated inventory alerts.

Platform Strategy & Growth: Defined product vision addressing Nigeria's mental healthcare gap, scaling to 500+ patients and 50+ therapists with 72% patient retention at 3 months. Established 100% platform uptime as core value proposition.

Revenue Optimization: Analyzed user journey data identifying 40% drop-off at payment; redesigned checkout flow achieving 35% reduction in payment failures and 22% increase in monthly revenue.

Technical Product Leadership: Owned infrastructure roadmap including backend migration (AWS Lambda → AppRunner) reducing costs to <$15/month while eliminating latency. Integrated Zoho professional suite reducing therapist admin time by 60%.

Operational Excellence: Created real-time alerting system for booking errors enabling same-hour SLA resolution. Diversified payment gateways (Squad + Square) enabling international expansion.

Compliance & Security: Established HIPAA/GDPR framework accelerating 30% faster enterprise contract signings. Maintained zero data breaches with comprehensive security protocols.

Client Collaboration: Worked closely with 50+ therapists to understand workflow needs, implementing features that increased client satisfaction by 95%.