PWA Co-Lead (Confidential): Orchestrated design strategy and technical architecture for a high-complexity Progressive Web App. Delivered full-stack UX assets: user/task flows, IA, and high-fidelity prototypes.
Mobile App Co-Lead: Leading UI/UX direction for a native mobile app. Managing platform-specific design patterns, functional requirements, and design system integrity.
Membership UX: Co-developed a registration portal that optimized onboarding funnels and significantly reduced user drop-off through iterative testing.
Mentorship & Leadership: Actively mentor design interns through creative direction and portfolio reviews; onboarded new talent into agency Webflow/Figma workflows.
Cross-Functional Strategy: Partnered with researchers and copywriters to integrate brand voice; co-authored user survey frameworks and stakeholder interview scripts.
Webflow Development: Architected responsive, SEO-optimized sites, translating complex design systems into clean, maintainable, pixel-perfect code.