# Orr Shakked > C-Level Marketing Executive | Advisor | Marketing @Mantle | Former CMO @TheRealReal, Former @Shutterfly, @TripAdvisor, @Expedia Location: Mill Valley, California, United States Profile: https://flows.cv/orr Experienced, passionate and innovative CMO with broad strategic and operational marketing experience overseeing marketing strategy and vision, performance, channel, digital marketing, online and offline marketing, product development, traffic acquisition, brand, operations and sales. Successful in creating new businesses and achieving high growth. Experienced in building and leading highly functional large teams. ## Work Experience ### Head of Marketing @ Mantle Jan 2025 – Present | San Francisco, CA Stealth AI startup helping people manage everything for their aging parents. More to share soon... ### Strategic Advisor @ Bob's Watches Jan 2025 – Present | San Francisco Bay Area Bob's Watches is the leading online marketplace for buying, selling and trading used Rolex watches for men and women. The marketplace carries a wide variety of luxury watches from the top brands. I advise the CEO on marketing strategy including performance marketing, brand, and org. ### Strategic Advisor @ The Many Company Jan 2025 – Present | San Francisco Bay Area ManyCo. is a vertically integrated sell-through engine for leading brands worldwide. We unify intelligent pricing, zero-cost logistics, and rich customer data to transform unsold inventory into meaningful revenue. I advise the team on marketing strategy and partnerships to drive additional liquidity and revenue. ### Board Member @ Congregation Rodef Sholom Jan 2024 – Present | San Rafael, CA ### Chief Marketing Officer @ The RealReal Jan 2021 – Jan 2024 The RealReal (NASDAQ: REAL), is the world’s largest and most trusted marketplace for authenticated luxury fashion with millions of shoppers and consignors online and in stores across the country. As a sustainable company, The RealReal gives new life to luxury items and is leading innovation in sustainable fashion. As CMO, I lead a marketing organization of 40 individuals with a budget of over $80M with responsibility for all aspects of marketing for the company, including marketing strategy, marketing measurement, budget, performance marketing execution across all channels both owned and paid, customers acquisition, and customer retention for both the seller and buyer sides of the marketplace. My areas of responsibility also included brand marketing, marketing research, customer experience, creative, and sales enablement. I created a test and learn discipline and delivered significant marketing effectiveness improvement that was a large contributing factor in the company’s reported financial performance and highlighted in several of our earning calls. As examples of some of the innovations I lead the team to is the implementation of an MMM model to optimize media and personalization using next best action and churn prediction models. As a member of the executive team, I contributed to key decisions regarding the company’s business model and strategic direction. ### President Of The Board Of Trustees @ Brandeis Marin Jan 2020 – Jan 2023 | San Rafael, California, United States ### Member Board Of Trustees @ Brandeis Marin Jan 2014 – Jan 2020 | San Rafael, CA Treasurer, Head of the budget and finance committee of the board, and Member of the Executive Committee of the Board of Trustees ### VP of Performance Marketing @ Shutterfly, Inc. Jan 2018 – Jan 2021 | San Francisco Bay Area I was responsible for the development and execution of customer acquisition strategies for cost effective adoption of products and services across the Shutterfly, Inc. family of brands and across all customer acquisition channels including SEM, SEO, CRM, Push, Display/Online Media, Affiliates, Social Media, Facebook Advertising, Direct Mail, and Mobile App. I was overseeing the areas of marketing analytics and marketing technology. I have deep experience in marketing measurement including MTA, incrementality measurement, Offline and Online measurement, and Marketing Mix Modeling with accountability to customer retention strategy, and scaling and implementation of retention efforts across a variety of channels and customer segments. I managed over $100M yearly media budget. Developed long term, multi-quarter, and annual plans to create programs and the necessary infrastructure to grow the business and focus on innovation across all channels. Lead a team of over 70 individuals. ### Head of Global Online Marketing @ TripAdvisor Jan 2012 – Jan 2017 | San Francisco Bay Area Lead a team responsible for TripAdvisor's global online marketing in 45 countries and traffic acquisition through Facebook, display media, affiliate marketing, and direct relationships. TripAdvisor is the world's largest travel site, enabling travelers to plan and have the perfect trip. I am responsible for more than $100MM in annual spend. Under my leadership we scaled and grew revenue delivered to the TripAdvisor business through online marketing significantly year after year. I spearheaded the development of our best in class social marketing program that grew ten fold two years in a row. I am an expert in social, display, and affiliate marketing. I created a culture of rapid testing and learning, robust infrastructure for reporting, and built an in house programmatic media buying on FB and Google display using sophisticated bidding strategies. These tools and the commitment to strategy, data analysis and testing is what enabled the high growth that online marketing delivered to TripAdvisor. I created an environment of sharing best practices among marketing leaders across the TripAdvisor family of businesses and am well known as a strong leader in the company. ### Director of Product and Business Development @ Hotwire Jan 2006 – Jan 2012 Founding member of the Travel Ticker business, Hotwire's media brand, and helped build it from inception to $24M annual revenue. Responsible for Travel Ticker’s 3 year product strategy and product pricing. Lead a team of 11 people responsible for Travel Ticker’s product, site production operations, account management, business analysis and financial reporting. Developed the initial Travel Ticker product and continue to oversee all subsequent product development. Key achievements: - Innovative forward thinking product strategy including best in class technologies such as site rules based personalized merchandizing, e-mail newsletter personalization, search optimization, SEO implementation, content management system, and Travel Ticker site innovation. - Strong business skills such as leading the business through a complete change in pricing strategy and moving to a CPC model. - Respected leader with extremely low turnover in employees. - Led sales organization during transitional periods. - Presented at industry conferences on behalf of Travel Ticker. ### Senior Manager, Product Development @ Hotwire Jan 2005 – Jan 2006 Managed a team of product developers responsible for functional designs for all of Hotwire’s products. Oversaw all product development for Hotwire for air, hotel, car and package products. Responsible for product development resourcing allocation, staffing and resource planning to be able to meet needs of project pipeline for the company. ### Manager, Ancillary Businesses @ Hotwire Jan 2004 – Jan 2005 Managed the cruise, trip add-ons, insurance and club businesses for Hotwire. Responsibilities included management of vendors providing services to power these businesses, contract negotiations, business analysis and financial reporting. Responsible for business development, including new product implementations and vendor changes. ### Member of Board of Advisors @ Lifesta.com Jan 2011 – Jan 2012 Member of the advisory board of Lifesta. Lifesta is a secondary market place for daily deals and vouchers. I advise Lifesta on products, marketing, and business strategy. ### Information Systems Consultant @ AIPAC PNW Jan 2003 – Jan 2004 Hired to build database systems and implement processes to facilitate the organization’s transition to a new information system. The system is used to track members including financial information, personal information, and membership information. The transition to the new information system required complete overhaul of current database systems in the organization. I defined scope, features, and road map and developed the new systems. ### Systems Counsultant @ AD Consulting Jan 1998 – Jan 2004 Plan, design, program, and implement applications for various government agencies including the Department of Fish and Game and various water agencies in Northern California. Work is done on a contract basis with a managed budget, and my participation was requested on subsequent projects. Applications created are used in customer billing, payment tracking, accounting, research, water rights monitoring and more. ### Vice President of Customer Operations @ CommerceRoute Jan 2002 – Jan 2003 Managed CommerceRoute’s relationships with its business partners and customers. Managed operations and development departments creating server appliances for large software vendors (e.g., Call Center Applications, CRM, and Integration software). Prioritized new product development and customizations, created integrated UI design, hardware and software vendor contracts, and partner relationships. Developed pilot programs, new opportunities and new products. Participated in partner contract negotiations and legal consultations. Oversaw IT department, including software and hardware procurement, security, and systems architecture. ### Product Manager and Project Manager @ CommerceRoute Jan 1999 – Jan 2002 Managed end-to-end development of one of the start-up company’s two flagship products. This data integration product was used for data transformation and workflow. The product was designed for remote management, remote update capabilities on an appliance. Planned, designed, reviewed, analyzed and approved proposals for development of features in the CommerceRoute product line. Managed UI development including usability assessment, UI design and implementation. Managed a development team of 10. Coordinated the development efforts cross-company. I was co-inventor of US Patent #20020120786: The System and method for managing application integration utilizing a network device, filed by CommerceRoute. ### User Interface Designer & Developer @ CommerceRoute Jan 1999 – Jan 1999 Designed and programmed browser based graphical user interface for web applications based on usability principles and needs assessment. Developed active server pages using related Internet and database technologies. Worked on the entire product cycle including product enhancements, subsequent releases, documentation and training. ### Associate Researcher II @ UC Berkeley Jan 1997 – Jan 1999 Researcher in nationwide research project that analyzed career paths of PhD recipients 10 years after graduation. Designed multiple databases to track survey respondents and to manage research data. Analyzed data and prepared research presentations. ## Education ### Masters in Information Systems University of California, Berkeley ### BA in Psychology and Statistics The Hebrew University of Jerusalem ## Contact & Social - LinkedIn: https://linkedin.com/in/orr-shakked --- Source: https://flows.cv/orr JSON Resume: https://flows.cv/orr/resume.json Last updated: 2026-04-13