At Mume, I lead the design, development, and execution of user-centered products, bridging the gap between physical and digital experiences. My expertise lies in UX design, product strategy, and interaction-driven solutions, ensuring that every design decision enhances usability, functionality, and engagement.

With a human-centered approach, I integrate user research, prototyping, and iterative design methodologies to create seamless experiences across industrial products, interactive spaces, and digital interfaces. I specialize in translating complex problems into intuitive, high-impact solutions that align with both business objectives and user needs.

Led the development and management of creative and design-driven programs, integrating strategic project management, innovation, and interdisciplinary collaboration. Focused on bridging design thinking, business strategy, and technology to enhance creative problem-solving and real-world applications.

Provided strategic consultancy for the cultural and creative entrepreneurship ecosystem in Santiago de Cali, fostering connections between artistic, business, and institutional sectors to promote sustainable growth in the cultural industries.

At Asylum Marketing, I contributed to the development of brand identity, experiential marketing, and strategic design solutions for clients across Colombia, Panama, and the United States. My role focused on creating immersive brand experiences through 3D modeling, retail display design, and interactive point-of-purchase (POP) solutions.

Working in a cross-disciplinary team, I led the design and execution of exhibition stands, showrooms, and promotional displays, ensuring that each element aligned with the brand's marketing objectives. I specialized in translating brand strategies into visually compelling physical spaces, blending industrial design principles with user-centered methodologies to enhance customer engagement and brand perception.

Additionally, I collaborated closely with marketing strategists, retail specialists, and digital teams to develop experiential activations, ensuring that physical environments seamlessly integrated with digital campaigns. My expertise in 3D CAD modeling, material selection, and manufacturing processes was key to optimizing production efficiency and execution.

This experience strengthened my ability to work on end-to-end design processes, from concept ideation and prototyping to final production and on-site implementation. It also reinforced my strategic approach to brand storytelling, customer experience, and innovative retail solutions.