Miami, Florida, United States
At Asylum Marketing, I contributed to the development of brand identity, experiential marketing, and strategic design solutions for clients across Colombia, Panama, and the United States. My role focused on creating immersive brand experiences through 3D modeling, retail display design, and interactive point-of-purchase (POP) solutions.
Working in a cross-disciplinary team, I led the design and execution of exhibition stands, showrooms, and promotional displays, ensuring that each element aligned with the brand's marketing objectives. I specialized in translating brand strategies into visually compelling physical spaces, blending industrial design principles with user-centered methodologies to enhance customer engagement and brand perception.
Additionally, I collaborated closely with marketing strategists, retail specialists, and digital teams to develop experiential activations, ensuring that physical environments seamlessly integrated with digital campaigns. My expertise in 3D CAD modeling, material selection, and manufacturing processes was key to optimizing production efficiency and execution.
This experience strengthened my ability to work on end-to-end design processes, from concept ideation and prototyping to final production and on-site implementation. It also reinforced my strategic approach to brand storytelling, customer experience, and innovative retail solutions.