• Led significant end-to-end product design initiatives, including the launch of our app for iOS and Android. Collaborated closely with engineering to understand constraints, ensuring the delivery of an impactful, successful, and user-centric experience. Downloads exceeded company expectations, and UX metrics showcased one of the strongest experiences Catch has launched to date.

• Collaboratively shaped vision and strategy, working closely with stakeholders. Identified key issues, such as the absence of cross-network shopping and suboptimal credit utilization, envisioning solutions to enhance product value and contribute to the company's success.

• Continuously conducted user research and usability testing, gathering valuable insights into user needs and pain points to inform design decisions. Spearheaded end-to-end user interviews, defining the research approach and skillfully translating results into actionable product development strategies.

• Led initiatives to enhance the company's giving mission, establishing a compassionate payment alternative in a saturated market. Introduced a donation feature enabling users to contribute spare change to causes, reinforcing our commitment to making a positive impact.

• Crafted wireframes, prototypes, and high-fidelity mockups in a comprehensive design process, ensuring the creation of visually appealing and functional interfaces.

• Fostered a collaborative and innovative design culture company-wide. Co-organized impactful company-wide off-sites and internal events, designing media, logos, and swag, while structuring programming that engaged 100% of company employees.

• Defined the foundational visual guidelines and crafted marketing materials that seamlessly aligned with the product's cohesive visual identity. This strategic initiative significantly contributed to boosting user engagement and cultivating a sense of brand trust and reliability.

• Spearheaded an end-to-end user research project focused on shaping the company's personas. The initiative and insights obtained played a pivotal role in defining the company's user base, empowering all departments to make more informed daily decisions with substantial potential impact on the business.

• Collaborated seamlessly with designers, engineers, and PMs to devise practical, on-brand solutions for intricate design challenges, providing design solutions crucial for the business's well-being

• Partnered with client Live Nation to create digital banners, print materials, and conceptual collateral for all Bay Area venues.

• Designed a pixel-perfect, responsive library of 300+ utility icons that enhanced brand guidelines and the design system for software client ServiceNow.

• Assisted in the end-to-end process of redesigning the website for Skyline Park.

• Created print materials and web illustrations for clients including Ted Talk Cambridge, Forrester, Platinum Equity, and Deloitte.

• Met business objectives with design needs in communicating the company’s brand and mission.

• Consulted with client to discuss concepts, prepare initial sketches of ideas, and evaluate iterations of the logo design.

• Studied target audience to effectively produce a logo that achieved brand recognition.