# Oscar Rivas > Senior Product Designer at Wells Fargo Location: San Francisco Bay Area, United States Profile: https://flows.cv/oscarrivas Experienced Senior Product Designer with a passion for creating seamless, user-centric experiences. Adept at leading end-to-end design processes and collaborating with cross-functional teams. My focus is on blending functionality with aesthetic appeal to bring innovative products to life. Let's redefine functional user experiences together with a touch of creativity. ## Work Experience ### Senior Product Designer @ Wells Fargo Jan 2024 – Present | San Francisco, California, United States ### Senior Product Designer @ Catch Jan 2021 – Jan 2024 | San Francisco, California, United States - Led significant end-to-end product design initiatives, including the launch of our app for iOS and Android. Collaborated closely with engineering to understand constraints, ensuring the delivery of an impactful, successful, and user-centric experience. Downloads exceeded company expectations, and UX metrics showcased one of the strongest experiences Catch has launched to date. - Collaboratively shaped vision and strategy, working closely with stakeholders. Identified key issues, such as the absence of cross-network shopping and suboptimal credit utilization, envisioning solutions to enhance product value and contribute to the company's success. - Continuously conducted user research and usability testing, gathering valuable insights into user needs and pain points to inform design decisions. Spearheaded end-to-end user interviews, defining the research approach and skillfully translating results into actionable product development strategies. - Led initiatives to enhance the company's giving mission, establishing a compassionate payment alternative in a saturated market. Introduced a donation feature enabling users to contribute spare change to causes, reinforcing our commitment to making a positive impact. - Crafted wireframes, prototypes, and high-fidelity mockups in a comprehensive design process, ensuring the creation of visually appealing and functional interfaces. - Fostered a collaborative and innovative design culture company-wide. Co-organized impactful company-wide off-sites and internal events, designing media, logos, and swag, while structuring programming that engaged 100% of company employees. - Defined the foundational visual guidelines and crafted marketing materials that seamlessly aligned with the product's cohesive visual identity. This strategic initiative significantly contributed to boosting user engagement and cultivating a sense of brand trust and reliability. ### Product Designer (Contractor) @ Adentro Jan 2019 – Jan 2020 | San Francisco, CA, United States - Spearheaded an end-to-end user research project focused on shaping the company's personas. The initiative and insights obtained played a pivotal role in defining the company's user base, empowering all departments to make more informed daily decisions with substantial potential impact on the business. - Collaborated seamlessly with designers, engineers, and PMs to devise practical, on-brand solutions for intricate design challenges, providing design solutions crucial for the business's well-being ### Designer @ Tank Design Jan 2018 – Jan 2019 | San Francisco, California - Partnered with client Live Nation to create digital banners, print materials, and conceptual collateral for all Bay Area venues. - Designed a pixel-perfect, responsive library of 300+ utility icons that enhanced brand guidelines and the design system for software client ServiceNow. - Assisted in the end-to-end process of redesigning the website for Skyline Park. - Created print materials and web illustrations for clients including Ted Talk Cambridge, Forrester, Platinum Equity, and Deloitte. ### Freelance Graphic Designer @ Convergent Genomics Jan 2018 – Jan 2018 | San Francisco Bay Area - Met business objectives with design needs in communicating the company’s brand and mission. - Consulted with client to discuss concepts, prepare initial sketches of ideas, and evaluate iterations of the logo design. - Studied target audience to effectively produce a logo that achieved brand recognition. ### UX Research Intern @ Salvadorable Jan 2014 – Jan 2014 | San Francisco, California - Collaborated in the redesign of Wealthfront’s web and mobile app. - Assisted in recruiting, technical setup, moderating in-depth interviews, concept testing, collecting data, analyzing results, and presenting findings and recommendations. ### Public Relations @ algobonito, S.L. Jan 2005 – Jan 2010 | Madrid, Spain - Grew awareness of national and international brands in the Spanish market. - Fostered community relations through a variety of events resulting in increased media placements. - Helped prepare brochures, direct mail leaflets and other media releases. - Wrote and distributed press releases to target media. - Successfully helped increase the ROI of advertising year over year. - Leading corporate clients included: Nike, Diesel, Tommy Hilfiger, Quiksilver, and Hugo Boss. ### Visual Merchandising Manager @ HUGO BOSS Jan 2003 – Jan 2005 | Madrid, Spain - Responsible for the overall customer experience in Hugo Boss stores around the country. - Enhanced the customer satisfaction, shopping experience, and overall sales by designing visually pleasing yet functional environments. - Successfully customized the experience according to the location and customer profile while always maintaining the brand’s identity. - Formulated and communicated strategies to headquarters about improvements in visual presentations. - Trained store sales teams on the importance of visual presentation and visual communication. ## Education ### B.S. Summa Cum Laude in Visual Communication Design San Francisco State University ### Bachelor of Arts - BA in Fashion/Apparel Design IED Spain ## Contact & Social - LinkedIn: https://linkedin.com/in/oscar-rivas-277b3960 --- Source: https://flows.cv/oscarrivas JSON Resume: https://flows.cv/oscarrivas/resume.json Last updated: 2026-04-13