# Oscar Verduzco > Sr. UX Design Engineer | Product & Prototype Engineer | Transforming Ideas Into Innovative Experiences Location: San Francisco Bay Area, United States Profile: https://flows.cv/oscarverduzco I’m a Sr. User Experience Design Engineer (UXE) with 10+ years of experience in User Experience (UX), User Interface (UI), Interaction Design (IxD), and Product Development/New Product Development (PD/NPD), delivering end-to-end solutions across Automotive, Software, Mobile, Digital Entertainment, R&D, and e-Commerce industries. My expertise lies in applying user-centered methodologies—grounded in research, human factors, and Human-Centered Design (HCD) principles—to inform design decisions and guide development. I specialize in translating complex systems into scalable, high-fidelity prototypes, bridging the gap between design and engineering to accelerate product innovation. I am a strong problem-solver with a sharp eye for both big-picture strategy and nuanced details. I excel at bridging communication and aligning goals between engineering and design teams, thriving in fast-paced environments that demand innovative product creation. Areas of expertise include: User Experience Design (UXD) process: ✔ Research & Discovery: Gathering qualitative and quantitative data through user interviews, surveys, data analysis, and competitive benchmarking to understand user needs, behaviors, and context. ✔ Synthesis & Definition: Organizing research findings using methods such as persona creation, affinity, variable scale mapping and user journeys to define user goals, pain points, and design opportunities. ✔ Ideation: Generating and exploring solution concepts through brainstorming, sketching, wireframing, and developing interaction models to define structure and functionality. ✔ Prototyping: Creating low-, mid-, and high-fidelity prototypes to simulate user interactions and workflows. Development of interactive mockups and rapid prototypes for concept validation. ✔ Testing & Validation: Evaluating design effectiveness through methods such as usability testing, heuristic analysis, and A/B testing to identify usability issues and inform design refinements. Open to new opportunities on-site or remote. Please contact me at oscarverduzco1@gmail.com Let’s connect! ## Work Experience ### Sr. UX Designer, Prototype Engineer (R&D) @ Volkswagen Group of America Innovation and Engineering Center California (IECC) Jan 2025 – Present | Belmont, California, United States ### UX Prototype Engineer III (R&D) @ CARIAD, Inc. Jan 2022 – Jan 2025 | Mountain View, California, United States Led technical implementation of research and product development within the UX team to create proof of concepts (PoC) and rapid prototypes for next-generation automotive infotainment, ADAS and mobile experiences. Managed UX research laboratory to facilitate local and offshore teams in executing user studies for North America and Europe. ✔ Reduced user research costs 40% by developing remote driving simulation system that enabled live interactive studies across US and Germany to streamline data collection and analysis, foster global collaboration, and eliminate travel costs. ✔ Established and managed CARIAD’s first UX research laboratory in North America, tailoring to technical needs of UX researchers, which added revenue by hosting research studies for VW brands. ✔ Enhanced driving simulator capabilities by integrating Audi and VW infotainment systems through CAN, LIN, Automotive Ethernet, and MQTT signal manipulation, supporting real-world telematics and driving conditions for usability testing, user behavior analysis, and moderated testing to evaluate product engagement and effectiveness. ✔ Designed and refined 5+ innovative product concepts with patent potential collaborating with product and IP legal team to drive intellectual property strategy and secure competitive advantages. ✔ Executed end-to-end competitive research events, strengthening competitive advantage of HMI UX projects for VW brands by benchmarking 10+ vehicles to assess emerging trends, innovations, and market gaps. ✔ Conducted technology scouting at major technology events, such as CES. ### UX Software Validation Engineer @ Alpine Electronics of America, Inc. Jan 2021 – Jan 2022 | Auburn Hills, Michigan, United States Validated infotainment, software projects, supported research, and development of infotainment solutions. Liaised with US and Japan teams to manage validation processes, enhance quality, and accelerate project timelines. ✔ Managed project status with OEM customers and internal teams, driving prompt hardware and software issue resolutions. • Validated infotainment features and addressed integration challenges through functional testing. • Oversaw usability testing to ensure seamless user experience, liaising with onshore and offshore teams to address feedback. • Coordinated performance stress tests, maintaining focus on system reliability while keeping schedules on track. • Ensured compliance with industry standards and safety regulations by coordinating with internal and external teams for timely testing and resolution. ### UX Design Engineer Lead III (R&D) @ Alpine Electronics of America, Inc. Jan 2017 – Jan 2022 | Greater Los Angeles Area Coordinated technological strategies within UX design process. Provided expertise in concept discovery and transformation and translated use-cases into HMI solution prototypes. Facilitated communication between UX and engineering teams. Translated design concepts into technical requirements. Executed user research, product development, and intellectual property exploration for new in-vehicle and mobile user experiences. ✔ Conducted extensive UX research and competitive analysis to identify innovation opportunities, ensuring patent submissions addressed unmet user needs and emerging market trends. ✔ Developed and prototyped interactive proof of concept (PoCs) to validate novel UX solutions, demonstrating technical feasibility and user impact before patent filing. ✔ Collaborated with cross-functional teams, including legal and engineering, to refine patent claims, maintaining technical accuracy and alignment with business strategy. ✔ Led ideation and documentation of up to 10 patent proposals annually, defining unique UX methodologies, interaction models, and system integrations to advance company technology. ✔ Secured business contract by designing and prototyping use cases for gesture detection technology. • Developed HMI UI / UX functional flow, interaction framework, created low- to high-fidelity prototypes. • Designed and built LED feedback module, integrated steering wheel haptics, and sensors with infotainment. • Installed, tested, and implemented hardware models, performed user testing, and documented results. ✔ Boosted R&D UX proprietary technology exchange between Alpine Electronics and Alps post-merger, leading to 15+ potential new products and defining 30+ use cases. • Initiated research project inventory and compiled report to present to Tokyo counterparts. • Visited R&D labs in Japan to analyze latest proprietary technologies for use in US projects. • Created portfolio of UX use cases and potential intellectual property opportunities. ### UI/UX Front End Web Developer @ Beachbody Jan 2015 – Jan 2017 | Santa Monica, California Steered e-commerce web content, created content-dynamic sites, and maintained existing sites in multiple languages. Debugged and troubleshot codebase and managed content (CMS) platforms. ✔ Reduced customer’s usability concerns by redesigning obsolete platform in multimillion-dollar revamp project. • Dissected older platform’s functional flow, enabling issue identification and documentation in planning meetings. • Optimized user experience by evaluating and refining user flow, sitemap structure, and content strategy. • Improved navigation, performance, and user engagement through continuous feedback analysis. • Ensured cross-browser compatibility and device-agnostic performance by implementing responsive and adaptive design principles through use of HTML, CSS, and JavaScript (OOP). ✔ Won innovation award at company hack-a-thon by inventing PoC prototype for smart gear gamification. • Brainstormed ideas for products in business areas for expansion, including wearable technology. • Constructed medium-fidelity rapid prototype, programming microcontroller (C++) and sensor interfacing. • Presented prototype before company at major event in private to CEO at request of CIO. ✔ Increased work bandwidth through coordination of offshore web development team by serving in lead role. • Consulted product managers and business stakeholders, aiding ticket creation, grooming, and assignment. • Hosted daily scrum meetings to monitor ticket’s life cycle, such as status, issues, and accomplishments. • Facilitated team member needs, ensuring work completion and QA approval. ### UI/UX Front End Web Developer @ Sibatel Communications inc. Jan 2013 – Jan 2015 | Anaheim, California Designed and developed responsive, user-centered web interfaces by applying UI/UX principles with front-end technologies such as JavaScript, CSS and HTML. Ensured intuitive, accessible, and visually engaging digital experiences across devices and platforms. ✔ Designed and implemented dynamic, single-page application interfaces using jQuery, jQuery UI, and JavaScript design patterns for DOM manipulation, field validation, feature detection, and backend data integration. ✔ Developed responsive and accessible user interfaces using Bootstrap 3 and CSS3 media queries, ensuring optimal performance and visualization across desktops and mobile devices. ✔ Maintained organized, high-performing codebases and ensured cross-browser compatibility and consistent application behavior. ✔ Participated in Agile/Scrum ceremonies to support iterative development, sprint planning, and successful project delivery. ### Design Engineer @ MESO DIgital Interiors GmbH Jan 2012 – Jan 2013 | Frankfurt Am Main Area, Germany Design Engineer providing customized engineering solutions by integrating state-of-the-art electronics to develop aesthetic user-machine (HMI) interactive interfaces and automated systems for clients worldwide; particularly in the European Union and North America. ✔ Designed and built steering wheel control circuit boards of Hyundai HDC-14 Genesis concept car that won 2013 Concept Car of the Year award (debuted at the Detroit Auto Show). • Devised circuit module in PCB simulator and designed circuit board in CAD for CNC routing. • Performed system integration, tests, inspections, and soldered electronic components into PCB boards. ### Technology Specialist @ Apple Jan 2010 – Jan 2011 | Woodlands, TX ## Education ### Bachelor of Science - BS in Computer Engineering University of Houston ## Contact & Social - LinkedIn: https://linkedin.com/in/oeverduzco --- Source: https://flows.cv/oscarverduzco JSON Resume: https://flows.cv/oscarverduzco/resume.json Last updated: 2026-04-13