# Ou Li

> Ex-EA. Ex-Activision. Game UIUX Design

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/ou

Supervise the product design process from problem definition to design implementation and shape and communicate our design strategy and vision

## Work Experience
### Staff UX designer @ Fortis Games
Jan 2024 – Present | San Francisco Bay Area

### Sr. UX designer @ Fortis Games
Jan 2022 – Present | San Francisco Bay Area
- Develop UX solution in the prototype stage til the game is greenlit
- Mentor mid-junior UI staff
- Being a feature owner running meetings with multiple disciplines
- Create UX wireframe and user flow in the production phase
- Develop a UX research analytics report tailored for similar genres games
- Create UI mock-ups for prototype use

### Sr. UXUI Designer @ AuthorDigital
Jan 2020 – Jan 2022 | Remote
• Designed UX wireframe and prototypes for an unannounced metaverse casual massive multiplayer online game
• Designed UX wireframe and prototypes for the turn-based combat system for an unannounced 4X fantasy game

### Product design Lead @ Metron Innovation Group
Jan 2019 – Jan 2020 | San Francisco Bay Area
• Developed wireframes, user flows, surveys and prototypes for Exercise Library, My store, and Licensing features on Coach Premium Version
• Redesigned UI and personalization onboarding feature for Metron Athlete Mobile app (Launched on Nov. 2019) 
• Managed two designers ensuring the in house client management tool experience is consistent
• Collaborated with engineers to develop the customer-focused fitness product
• Worked on add-on licensing feature with engineers to adapt to technical requirements
• Organized web campaigns on Excalibur Crossfit 2019 Training Event (Launched on Mar. 2019)

### Product Design Consultant @ Metron Innovation Group
Jan 2018 – Jan 2019 | San Francisco Bay Area
Create and execute on a vision for the platform user experience, along with the a small team of designers that you will manage and collaborate closely with

### Sr. Experience Designer @ Zynga
Jan 2018 – Jan 2018 | San Francisco, California
• Coordinated with product managers and designers to refine the UX of an unannounced franchise game 
• Built flowcharts, wireframes, and UX prototypes for Inventory, Store, and Factory grinding features
• Worked with Product managers to develop visuals for new feature proposals 
• Created high-fidelity interface design mockups for new in-game UI
• Implemented UI assets into the build through in-house Unity tool

### UXUI Designer @ Electronic Arts (EA)
Jan 2014 – Jan 2018 | California Area
• Defined UX goals from concept to final design for Star Wars Galaxy of Heroes
• Built flowcharts, wireframes and UX prototypes for complete Ship Battle Feature
• Wrote detailed specs for UI art development tasks to be implemented by UI artist and icon makers
• Developed and presented the visual design for new feature proposals
• Created high-fidelity interface design mockups for new in-game UI
• Implemented UI assets from Photoshop into the live game environment (Unity)

### UI Artist @ KIXEYE
Jan 2012 – Jan 2014 | San Francisco Bay Area
• Coordinated with UI lead to define the visual design for TOME .
• Created UI assets for TOME, Vega Conflict, Battle Pirates and War Commander.
• Built screen mockups working with UX and Game designers.
• Mentored two junior UI Artists.
•Created in-game UI animations with Flash and Unity.

### Visual Designer/UI Designer @ if(we)
Jan 2012 – Jan 2012 | San Francisco Bay Area
• Worked with the creative director to define visual design for PC dating/social games.
• Designed and created key UI elements including buttons, icons, and energy bars.
• Created in-game animations using Flash.

### UI Artist @ Funtactix
Jan 2010 – Jan 2012 | Greater Los Angeles Area
• Coordinated with the pre-production team to create game UI.
• Created message windows, buttons, icons, energy bars, and other key UI/UX elements
• Produced animations using Flash for game splash screens and UI elements.
• Created original high-quality character illustrations for UI accents.

### Senior Artist (Budcat Creation) @ Activision Blizzard
Jan 2006 – Jan 2010 | Iowa City, Iowa Area
• Produced initial sketches and Concept Art for in-game environments and characters.
• Modeled and textured 3D assets and characters.
• Both designed and developed multiple UI layouts and assets.
• Supervised and developed animations for realistic 3D characters.

Shipped Titles: Guitar Hero 3, 4, 5 (PS2), Metallica and Band Hero (Wii) ,Top shot Arcade(wii). Arena Football: Road to Glory(PS2),NYT Crossword Puzzle (Nintendo DS) ,XOS Football Coach Simulator Software (PC)

### Game Artist/Outsourcing Art manager @ Pirate Games LLC
Jan 2004 – Jan 2006 | San Francisco Bay Area
• Recruited and managed overseas animation contractors.
• Coordinated work between internal and overseas art teams.
• Created 2D concept art and flash animations.
• Designed UI/HUD and developed game design for DS game pitches.
Shipped Titles: Yeti Sports Arctic Adventures (PS2, Xbox, PC)

### Layout artist / Traditional Animator @ Wang Film Production and Morning Sun Animation Co.
Jan 1991 – Jan 2000 | Taipei City, Taiwan
• Produced traditional animation, storyboards and corrected perspective for final products.

TV show series included: Dark Wing Duck, Little Mermaid, Bonkers Pink Panther, Flintstones, Timon and Pumbaa, Garfield, Aladdin, Mask, Gargoyle, The Mighty Ducks, All Dogs Go to Heaven 2, King and I, Warner 2


## Education
### Bachelor of Science (B.S.) in Media art and Animation
The Art Institute of California-San Francisco


## Contact & Social
- LinkedIn: https://linkedin.com/in/ou-li-bb5b12

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Source: https://flows.cv/ou
JSON Resume: https://flows.cv/ou/resume.json
Last updated: 2026-04-13