Help early-stage teams clarify the right problems to solve, align on product direction, and elevate the overall design quality from user experience to visual and brand expression, so the product scales with clarity and trust.

• Led design strategy

• Led product design, design system

Samsung Gaming Hub

Crafting intuitive 10ft Smart TV platform interfaces and purposeful D-pad interactions to elevate the living room entertainment experience.

• Led the Onboarding experience (First Time User), overseeing the end-to-end process from UX design to the final visual execution handoff.

• Led UT(User Testing) prototype, managed prototype engineers, assets, and ran the UTs.

• Led the creation of the Gaming Hub internal tool to manage assets and make it easy to update Ads.

• Initiate new concept design, and continuously share the latest TV design trends with the team to ensure we remain aligned with current industry standards.

• Create/maintain the Figma and Sketch design library and GUI specs.

• Participated/Initiated in several new concept AI projects as a product designer and built a logic and system for individual businesses

Samsung Smart TV - Gaming hub

Re-created an entire Web / App platform with a Human-Centered Experience.

• Led visual design, student learning experience design for desktop and mobile.

• Designed and implemented an integrated experience for Zoom and Google Docs within the lesson view.

• Analyzed users’ speaking patterns and suggested synonyms instead of users’ redundant words.

• Created delightful purchase experiences with personalized products based on their usage pattern.

TurnChat Business (Affiliated company of Ringle)

• Led on interaction and visual design from scratch until finalized for English conversation platform web and app.

• Created administrator’s managing pages, commercial films, and designed marketing sources.