Led product design across platform, AI workflows, and systems design in a flat organization.

• Shaped Samaya AI’s platform and website as an AI-native financial research system built for precision, auditability, and institutional trust.

• Drove the Design 2.0 strategy, aligning product, GTM, and brand around transparent AI workflows tailored to analyst-grade rigor and compliance-sensitive use cases.

• Led several 0→1 initiatives, defining interaction models for autonomous AI research with traceable, source-backed, and verifiable outputs.

• Built Samaya’s unified design system, standardizing patterns for citations, reasoning visibility, and data validation in high-stakes financial workflows.

• Created a production-mirroring sandbox environment for rapid prototyping and validation using real analyst scenarios and datasets.

• Defined experience principles for AI-driven financial workflows, turning complex models into intuitive interfaces that increased trust and reduced cognitive load.

Led Growth Design and AI study experiences across a $150M+ portfolio. Launched 0–1 AI features lifting WAU by 16%, and evolved funnels to match post-GenAI student behavior. Built a multi-brand design system across 10 domains, doubling experiment velocity after early growing pains balancing speed and craft. Redesigning PaperRater post-acquisition taught me firsthand how product and brand trust must evolve together.

I repositioned our core experience while scaling growth and launching new zero to one initiatives. I revamped the document experience, driving over a 25 percent lift in conversion. Scaling machine learning powered study flows taught me how important early trust signals are, especially when building for a wide variety of unpredictable user needs. I also learned the hard way that internal alignment matters just as much as the features themselves when navigating zero to one work.

I led the mobile-first transformation of CourseHero.com and built foundational design systems across Web, iOS, and Android platforms. During this time, I also helped shape the company’s broader product vision, connecting design work more directly to business strategy. I launched our first unified design system after the brand refresh, realizing early that consistency is as much about team culture as it is about components. Mentoring newer designers showed me that investing early in craft and clarity pays off with stronger team momentum over time.

Scaled the design team from 3 to 14 across Web, iOS, and Android. Led the 2016 brand redesign with Chermayeff & Geismar & Haviv, unifying voice and product. Launched our first iOS app, reaching Top 10 in Education. Learned the hard way that fast team growth needs equally fast process clarity to avoid friction later.