• Defining, launching, marketing, and strategically managing product lines to achieve corporate revenue and market share objectives.

• Driving solution plan with strategic partners to develop innovation camera solutions and build the business plan to win the market together through wider channels.

• Driving communication with cross-functional teams to achieve target product spec. ,price and schedule.

• Strategize business development plan to propose best solution to customers and communicate with customers directly to win the projects and gain customers’ satisfactions.

• Representing marketing team to executive manager for customer projects and product detail regularly.

• Build strategic product and solution roadmaps for customer promotion plan.

• Strategize, develop and execute on marketing plan to drive and coordinate with ecosystem partners include SOC, Lens, modules and algorithm supplier to develop system solutions for smart home, IoT, AR/VR, robotic, and other emerging market.

• Create products/solutions training materials and demo set for field teams and Marcom for product promotion, customer engagement and roadshow.

• Provide solutions and guideline for internal sales team for different applications and support customer engagement directly.

• Drive new technology development in internal team and looking for right partners for implementation for total solution.

• Prospect for potential new clients at mobile and consumer market(VR/AR, Drone ,Car DV ,sports cam, security) in Greater China and work with team to develop proposals that speaks to the customers’ needs, concerns, and objectives.

• Create camera technology promotion strategy and drive technical communication with backend partners, camera system partners for advanced image applications.

• Drive Qualcomm, MTK, NVIDIA ,Ambarella, Novatek,Hisilicon,Sigmastar,NXP etc.,reference design platforms to build camera drivers that support advanced pixel technology adoption.

• Promote new sensor technology to lens partners and drive the technical communication to develop optimized optical system for new image application.

• Build up solution with CMI and ecosystem partners for stereo 3D application and fast AF system.

• Manage key customer programs from development phase to ensure key deliverables are completed timely and available through product development and launch phases.

• Propose new product requirement to product design team based off market trend, ecosystem’s development plan and customer inputs. Drive discussions on new chip development plan and roadmap.

• Develop and deliver key sales and distributors training materials covering market trends, product value proposition, and competitive position.

• Collaborate with Sales and Product marketing on design-in and prepare total solution of camera system for customer programs.

• Create roadshow marketing promotion material and customer demo for new product release and key customer engagement.

• Provided technical support for Foxconn; supported Foxconn engineering team to develop

camera modules from VGA to 14Mp which served a variety of market segments , including mobile, PC, gaming, and automotive applications.

• Supported various camera application including raw sensor, sensor with ISP, and AF application

(VCM, Piezo, lens crystal,SMA etc.).

• Executed support plan and tuning for Foxconn to build camera modules with comprehensive go-

to-market plan from account team and marketing.

• Supported Acer, Foxconn ODM, and SEMC to build camera modules on various platforms,

including Qualcomm, Samsung, ST-Ericsson, and NVIDIA.

• Collaborated with account and product teams to support new product promotion and drive

Foxconn to build demo modules for end customers.

• Provided regular training and new technology introduction to Foxconn, regional handset maker,

and ODM companies.

• Maintained active partnership with Foxconn and act as a technical liaison between customer and

internal teams.

Supervisor of coating department

• Designed optical coating on lens system and established the coating process.

• Improved the optical coating procedure and increased coating quality and product yield rate.

• Investigated the hard coating recipe and coating process for the molding system.

• Keep improving the coating process to prolong the life of hard coating and reduce the cost.

• Developed optical coating and hard coating standard operation procedure for mass production line.

Manager of Optical design and Optical measurement department

• Designed the lens system and also developed the evaluation system for measuring lens

performance.

• Acted as the technical contact person for customer requests. Frequently communicated with

customer to understand their requirement and also led team to evaluate feasibility according

to our design and manufacture capability.

• Evaluated MP feasibility based on customer requirements and provided input to management

team to determine business strategy.