• Led the design of a 0 to 1 AI productivity tool for enterprise teams, creating tailored solutions for marketing, development, and sales use cases. Increased user retention rates by 15% during beta testing, based on feedback and frequent user questions, which informed iterative design improvements and enhanced overall user engagement.

• Defined the scope and features of the product by conducting market research to identify gaps and opportunities, resulting in a differentiated and competitive user experience.

• Developed detailed wireframes and interactive prototypes, ensuring seamless implementation by the development team and fostering alignment across stakeholders.

• Designed an end-to-end iOS application for the F&B industry, creating over 50+ high-fidelity screens within 2 months to streamline management processes and enhance profitability. Worked closely with clients to understand business goals, user needs, and technical requirements, ensuring a user-friendly experience that optimized daily operations.

• Developed a comprehensive brand identity and designed a website for a photographer, increasing their online visibility and user engagement. This resulted in a 50% increase in client bookings, helping the photographer establish a stronger online presence and more effectively attract potential clients.

• Designed a 0 to 1 social events platform for creating and sharing live events globally, utilizing user-centered design principles to deliver an intuitive and engaging experience.

• Partnered with the founder to establish the product vision, create scalable information architecture, and design user flows aligned with business goals and future phases.

• Redesigned the iCEDQ product dashboard, simplifying the interface and improving usability, resulting in a 20% increase in user satisfaction and a significant reduction in cognitive load.

• Conducted in-depth user research to identify pain points, streamlining workflows and enhancing overall engagement with the product.

• Analyzed student reflections on design industry talks to assess critical thinking and design understanding.

• Provided constructive feedback to improve students' analytical skills and design comprehension.

• Designed an enterprise software application to streamline project management in real estate construction, enabling collaboration among owners, architects, site engineers, and external agencies.

Iterated on multiple design concepts with a team of designers, crafting high-fidelity prototypes that enhanced user workflows and boosted productivity across stakeholders.

• Conducted market research and usability testing to align the software’s features with user needs, increasing efficiency and reducing task complexity.