# Pallak Kothaari

> Product/UX Designer | Crafting seamless user experiences

Location: United States, United States
Profile: https://flows.cv/pallakkothaari

A product designer who turns complex, data-heavy workflows and AI features into simple, useful, and beautiful experiences. I’ve led 0→1 mobile and enterprise web projects, built Figma component libraries that sped up implementation, and use research + analytics to drive design decisions (recent work includes an AI dashboard that improved beta retention). I move fast, ship prototypes weekly, and thrive in early-stage teams where design shapes product strategy.

## Work Experience
### UX/UI Designer @ SNIKFEND INC
Jan 2024 – Present | California, United States
- Led the design of a 0 to 1 AI productivity tool for enterprise teams, creating tailored solutions for marketing, development, and sales use cases. Increased user retention rates by 15% during beta testing, based on feedback and frequent user questions, which informed iterative design improvements and enhanced overall user engagement.
- Defined the scope and features of the product by conducting market research to identify gaps and opportunities, resulting in a differentiated and competitive user experience.
- Developed detailed wireframes and interactive prototypes, ensuring seamless implementation by the development team and fostering alignment across stakeholders.

### Product Designer @ Freelance (Self employed)
Jan 2018 – Jan 2024 | India
- Designed an end-to-end iOS application for the F&B industry, creating over 50+ high-fidelity screens within 2 months to streamline management processes and enhance profitability. Worked closely with clients to understand business goals, user needs, and technical requirements, ensuring a user-friendly experience that optimized daily operations.
- Developed a comprehensive brand identity and designed a website for a photographer, increasing their online visibility and user engagement. This resulted in a 50% increase in client bookings, helping the photographer establish a stronger online presence and more effectively attract potential clients.

### UX Designer @ iCEDQ (Torana Inc.)
Jan 2023 – Jan 2024 | United States
- Designed a 0 to 1 social events platform for creating and sharing live events globally, utilizing user-centered design principles to deliver an intuitive and engaging experience.
- Partnered with the founder to establish the product vision, create scalable information architecture, and design user flows aligned with business goals and future phases.
- Redesigned the iCEDQ product dashboard, simplifying the interface and improving usability, resulting in a 20% increase in user satisfaction and a significant reduction in cognitive load.
- Conducted in-depth user research to identify pain points, streamlining workflows and enhancing overall engagement with the product.

### Graduate Research Assistant @ California State University - East Bay
Jan 2022 – Jan 2022
- Analyzed student reflections on design industry talks to assess critical thinking and design understanding.
- Provided constructive feedback to improve students' analytical skills and design comprehension.

### UI/UX Designer @ InfiMAX Infotech Pvt. Ltd.
Jan 2020 – Jan 2021 | Pune, Maharashtra, India
- Designed an enterprise software application to streamline project management in real estate construction, enabling collaboration among owners, architects, site engineers, and external agencies.
Iterated on multiple design concepts with a team of designers, crafting high-fidelity prototypes that enhanced user workflows and boosted productivity across stakeholders.
- Conducted market research and usability testing to align the software’s features with user needs, increasing efficiency and reducing task complexity.

### Product Designer @ ROZ Design Lab Pvt Ltd
Jan 2019 – Jan 2020 | Mumbai, Maharashtra, India
- Designed and developed a culturally immersive kit for LVMH during their visit to India, incorporating traditional elements to provide a unique and personalized experience that reflected India’s rich culture and heritage.
- Created giveaways for companies like Facebook, Google, and YouTube, aligning with their themes and enhancing brand engagement through creative, thoughtful design solutions.
- Redesigned an onboarding kit for a client, incorporating personalized touches for each employee, improving the onboarding experience and fostering a stronger connection to the company’s culture.

### Product Designer @ Elephant Design Pvt. Ltd.
Jan 2019 – Jan 2019 | Pune Area, India
- Led the design of seven innovative air cooler models, breaking away from traditional aesthetics by conducting market research and user testing.
- Collaborated with the Head of Design to balance functionality with modern design, ensuring manufacturing feasibility and cost-efficiency.
- Created 3D models and detailed specifications, with one design selected for production, currently in the manufacturing phase.

### Product Designer @ MWAC MEDIA
Jan 2017 – Jan 2018
- Designed a mobile-responsive portfolio website that showcases the photographer’s work, offering seamless navigation and an intuitive booking experience for clients.
- Created custom photo albums and packaging designs that creatively present the photographer’s work while reflecting the brand’s personality and enhancing client satisfaction.

### Associate Software Engineer @ Accenture
Jan 2014 – Jan 2015 | Bengaluru Area, India
Proficiently supported functional testing for a major US retail client, executing test cases across the IBM Sterling Commerce Order Management System, and contributed analytically to diverse project test case designs for comprehensive testing strategies.


## Education
### Master of Arts - MA in Interaction Design
California State University - East Bay

### M.Des in Industrial and Product Design
MIT Institute of Design

### Bachelor of Technology - BTech in Electronics and Communications Engineering
Mody University of Science and Technology


## Contact & Social
- LinkedIn: https://linkedin.com/in/palak-kothari
- Portfolio: https://www.palak-kothari.com/

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Source: https://flows.cv/pallakkothaari
JSON Resume: https://flows.cv/pallakkothaari/resume.json
Last updated: 2026-04-13