2024 — Now
United States
United States
Leading the end-to-end design efforts for an innovative financial management platform, ensuring a cohesive and intuitive user experience across the website, mobile app.
Mentoring and guiding the design team, fostering innovation and driving a seamless user experience as a Lead UX professional.
Designing and developing a comprehensive and visually appealing credit report dashboard, integrating key metrics and data visualizations to provide users with a clear overview of their credit performance
and goals.
Collaborating with cross-functional stakeholders to shape the product strategy and roadmap, ensuring
alignment with customer needs and business objectives.
Played a pivotal role in delivering a seamless and user-centric experience for the financial management
platform, leveraging leadership skills and design expertise.
San Francisco, California, United States
I am acquiring a holistic understanding of innovation and product development, focusing on market needs and trends. Through immersive courses and practical projects, I am mastering the process of identifying market demands, analyzing customer needs, and creating innovative products that captivate target audiences. Equipped with this knowledge, I am prepared to lead entrepreneurial ventures and build groundbreaking products that meet the ever-evolving demands of the market.
Project 1: Carbon Tracking
Spearheading an innovative project focused on developing a cutting-edge carbon footprint tracking solution aimed at empowering individuals to take meaningful action against global warming. By leveraging real-time data and intelligent algorithms, we offer personalized recommendations and actionable insights to help users make sustainable lifestyle choices.
Project 2: UplIft
Web app built using Python, and Java designed to uplift your mood by providing curated content aimed at improving well-being. With a specific focus on addressing the prevalent issue of depression, this app offers a range of features and resources to support mental health and promote positive emotional states.
Project 3: Mentors For High School Students
Building a platform by identifying the needs and challenges of students, we have developed a solution that facilitates meaningful connections with experienced life coaches, ensuring tailored guidance and support. With a strong focus on user-centric design principles, our platform cultivates a supportive environment where students can openly discuss their ambitions, concerns, and aspirations.
2019 — 2020
Orchestrated the design of Fin360, a flagship product at FinBit.io, optimizing user experience and
driving a remarkable 25% increase in user adoption. This instrumental contribution played a pivotal role
in the successful acquisition of the company by Envestnet Yodlee, where the comprehensive design
framework developed for FinBit.io became an integral part of Yodlee's product offering.
Directed and mentored a talented team of 8 designers, overseeing the complete overhaul of the account
aggregation flow for a financial management app and web platforms. By seamlessly integrating multiple
third-party APIs, we revolutionized the user experience, reducing the time to add and verify a bank
account by an impressive 50%.
Demonstrated expertise in designing cutting-edge SAAS products tailored for FinTech companies and
banks, with a strong focus on advanced credit analytics. Through meticulous post-implementation
usability testing, I achieved a remarkable 30% reduction in user error rates, providing a seamless and
error-free experience for users in the financial industry.
Bengaluru, Karnataka, India
RazorPay is one of India’s leading Payment Gateway Service platforms and is valued at $7.5 Billion. As a Principal-associate designer within the company, I worked with the team focused on the core payments vertical and led the team of product designers in the UX process ranging from research and insight generation to concept creation and design delivery.
Led a team of 4 designers and conducted extensive research utilizing various qualitative and
quantitative methodologies, including comparative analysis, surveys, interviews, and cohort analysis, to
understand payment patterns and mental models of 500+ users across different tiers and 15 business
owners to understand their requirements
Implemented a user-centric approach to re design the payment gateway checkout feature for
businesses by creating white-labeled components and streamlining the checkout process. Achieved a
15% reduction in cart abandonment rates and increased operational efficiency resulting in a 15%
decrease in customer support tickets related to checkout issues.
Generated comprehensive documentation on UX processes, research insights, and design guidelines to
facilitate smooth handovers to development and cross-functional teams, resulting in a 60% decrease in
development time.
Education
2022 — 2023
University of San Francisco
Master of Science - MS
2022 — 2023
2007 — 2012
National Institute of Design
Graduate
2007 — 2012