# Pallavi Verma

> Lead User Experience Designer | Growth Design | Product Design | Innovation and Strategy

Location: San Francisco, California, United States
Profile: https://flows.cv/pallaviverma

With 11+ years of experience, I am a skilled Product Designer specializing in user experience (UX) design, backed by strong business acumen. My expertise extends across various industries, including startups, real estate, travel, and fintech and Logistics Ai network. I have leveraged my skills within these sectors to drive business growth and deliver exceptional, user-centric solutions that yield tangible results. Through seamless collaboration with cross-functional teams, I consistently contribute to creating immersive experiences that captivate users and significantly impact overall business outcomes. 
Actively seeking Product Design roles in innovative companies to apply my expertise and contribute to their success.

## Work Experience
### User Experience Designer @ Amazon
Jan 2024 – Present | United States

### Product Design Manager @ BOOST.MONEY
Jan 2023 – Present | United States
-Leading the end-to-end design efforts for an innovative financial management platform, ensuring a cohesive and intuitive user experience across the website, mobile app.
-Mentoring and guiding the design team, fostering innovation and driving a seamless user experience as a Lead UX professional.
-Designing and developing a comprehensive and visually appealing credit report dashboard, integrating key metrics and data visualizations to provide users with a clear overview of their credit performance 
  and goals.
-Collaborating with cross-functional stakeholders to shape the product strategy and roadmap, ensuring 
 alignment with customer needs and business objectives.
-Played a pivotal role in delivering a seamless and user-centric experience for the financial management 
  platform, leveraging leadership skills and design expertise.

### Masters in Innovation and Entrepreneurship | STEM @ University of San Francisco School of Management
Jan 2022 – Jan 2023 | San Francisco, California, United States
I am acquiring a holistic understanding of innovation and product development, focusing on market needs and trends. Through immersive courses and practical projects, I am mastering the process of identifying market demands, analyzing customer needs, and creating innovative products that captivate target audiences. Equipped with this knowledge, I am prepared to lead entrepreneurial ventures and build groundbreaking products that meet the ever-evolving demands of the market.

Project 1: Carbon Tracking
Spearheading an innovative project focused on developing a cutting-edge carbon footprint tracking solution aimed at empowering individuals to take meaningful action against global warming. By leveraging real-time data and intelligent algorithms, we offer personalized recommendations and actionable insights to help users make sustainable lifestyle choices.
Project 2: UplIft
Web app built using Python, and Java designed to uplift your mood by providing curated content aimed at improving well-being. With a specific focus on addressing the prevalent issue of depression, this app offers a range of features and resources to support mental health and promote positive emotional states.
Project 3: Mentors For High School Students
Building a platform by identifying the needs and challenges of students, we have developed a solution that facilitates meaningful connections with experienced life coaches, ensuring tailored guidance and support. With a strong focus on user-centric design principles, our platform cultivates a supportive environment where students can openly discuss their ambitions, concerns, and aspirations.

### UX Design Lead @ FinBit.io
Jan 2019 – Jan 2020
-Orchestrated the design of Fin360, a flagship product at FinBit.io, optimizing user experience and 
  driving a remarkable 25% increase in user adoption. This instrumental contribution played a pivotal role 
  in the successful acquisition of the company by Envestnet Yodlee, where the comprehensive design 
  framework developed for FinBit.io became an integral part of Yodlee's product offering.
-Directed and mentored a talented team of 8 designers, overseeing the complete overhaul of the account 
  aggregation flow for a financial management app and web platforms. By seamlessly integrating multiple 
  third-party APIs, we revolutionized the user experience, reducing the time to add and verify a bank 
  account by an impressive 50%.
-Demonstrated expertise in designing cutting-edge SAAS products tailored for FinTech companies and 
  banks, with a strong focus on advanced credit analytics. Through meticulous post-implementation 
  usability testing, I achieved a remarkable 30% reduction in user error rates, providing a seamless and 
  error-free experience for users in the financial industry.

### Associate Principal Product Designer @ Razorpay
Jan 2019 – Jan 2019 | Bengaluru, Karnataka, India
RazorPay is one of India’s leading Payment Gateway Service platforms and is valued at $7.5 Billion. As a Principal-associate designer within the company, I worked with the team focused on the core payments vertical and led the team of product designers in the UX process ranging from research and insight generation to concept creation and design delivery.
-Led a team of 4 designers and conducted extensive research utilizing various qualitative and 
  quantitative methodologies, including comparative analysis, surveys, interviews, and cohort analysis, to 
  understand payment patterns and mental models of 500+ users across different tiers and 15 business 
  owners to understand their requirements 
-Implemented a user-centric approach to re design the payment gateway checkout feature for 
  businesses by creating white-labeled components and streamlining the checkout process. Achieved a 
  15% reduction in cart abandonment rates and increased operational efficiency resulting in a 15% 
  decrease in customer support tickets related to checkout issues.
-Generated comprehensive documentation on UX processes, research insights, and design guidelines to 
  facilitate smooth handovers to development and cross-functional teams, resulting in a 60% decrease in 
  development time.

### Senior User Experience Designer @ Goibibo
Jan 2016 – Jan 2019 | Bengaluru Area, India
-Conceptualized and led the development efforts of a group booking feature, managed and collaborated 
  with cross-functional teams of 8 developers, 4 designers, and 4QA's along with other product 
  stakeholders to ensure the successful delivery of the product on all web and mobile platforms. 
-As a product manager utilized agile methodologies, feature prioritization techniques, and effective 
  communication to ensure the timely and efficient delivery of the product while ensuring alignment with 
  business objectives and customer needs.
-Managed the delivery of the product on all web and mobile platforms, resulting in a 15% increase in user 
  engagement, a 20% increase in bookings for group travel, and a seamless cart experience for 
  customers during the travel planning process.
-Created an engaging flight booking experience that increased user engagement by 25% and bookings 
  by 15%. Translated business requirements and user needs into a process and design system that 
 supports consistent UX principles and processes across all devices and channels by creating an 
 engaging flight booking experience that increased user engagement by 25% and bookings by 15%. 
-Leveraged data from usability tests, analytics, A/B tests, and user research to drive the design process, 
  resulting in a 15% reduction in flight booking time. Designed a self-assisted customer experience for 
  mobile and web, which increased user satisfaction by 40% and reduced customer tickets by 30%.

### Senior User Experience Designer @ NoBroker
Jan 2015 – Jan 2016 | Bengaluru, Karnataka, India
-Spearheaded the implementation of user-centered design principles and designed the website and 
  Android mobile application from scratch. 
-Conducted design thinking workshops with the executive and sales teams to identify opportunity areas, 
  build new features, and create a strategic design roadmap. launched paid service offerings to landlords 
  and tenants and integrated a payment gateway, increasing user subscriptions by 30%.
-Planned and executed the creation of new features for renters and buyers, which contributed to a 25% 
  increase in user engagement. developed user journey maps, personas, task flows, and wireframes to 
  ensure a holistic and seamless experience for both renters and buyers leading to a 30% increase in daily 
  active user count and a 25% increase in new user registrations.
-Collaborated with the marketing team to create PR material for the company, including website content 
  and campaigns increasing the Click-Through-Rate by 30%.

### User Experience Designer @ Infosys
Jan 2013 – Jan 2015 | Bengaluru, Karnataka, India

### Design Intern @ STUDIO EEKSAURUS PRODUCTIONS PVT. LTD.
Jan 2009 – Jan 2009 | Mumbai


## Education
### Master of Science - MS in Management | Innovation
University of San Francisco
Jan 2022 – Jan 2023

### Graduate in Animation film design
National Institute of Design
Jan 2007 – Jan 2012


## Contact & Social
- LinkedIn: https://linkedin.com/in/pallaviexperiencedesign
- Portfolio: https://www.pallaviv.com/

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Source: https://flows.cv/pallaviverma
JSON Resume: https://flows.cv/pallaviverma/resume.json
Last updated: 2026-03-25