Designed, implemented, and analyzed a large-scale A/B experiment within the advertising bidder to standardize auction win rates for Reach and Page Visit campaigns, directly resulting in a 1.5% uplift in Ad revenue for those campaign types.

Created a prototype for a picture-in-picture ad format in Android Studio using React Native and kiro cli.

Debugged UI issues within the campaign builder, campaign management, and event management console

Wrote selenium ui integration tests for beta and gamma environments to validate console deployments

Redesigned a touchscreen directory using React.js, modernizing its interface and improving usability.

Developed an interactive web application to assist students in selecting the civil engineering concentration best suited to their interests and career goals.

Designed promotional material for the app

Collaborating with the social media marketing manager to develop and execute promotional strategies, while actively engaging in beta outreach to expand the app's user base.

Collaborated with the other assistants and management to create workshops and materials to NYU IDM students about the resources available in the lab

Led into to Maya workshops

Increased student body awareness about the lab through growing the instagram and doing in class outreach

Managed the website, ensuring information was up to date

Had to think of styling, & photo composition that aligned with the Polo Ralph Lauren brand

Styled and directed myself

Generated the highest sales transactions within the program