# Paloma St.Clair

> Software Engineer @ Amazon Ads, Software Developer & UI Designer, NYU Tandon IDM Alumna, HSF Scholar

Location: New York, New York, United States
Profile: https://flows.cv/paloma

I am interested in the intersection of design and software development, I'm combining my passion for design and my enthusiasm for problem-solving by developing front-end interfaces for web and mobile applications.

## Work Experience
### Software Engineer @ Amazon
Jan 2024 – Present | New York, New York, United States
- Developed and launched an off-site conversion tracking console (Events Manager) for SMB advertisers to attribute and analyze Amazon ad tag events accurately. 
- Designed, implemented, and analyzed a large-scale A/B experiment within the advertising bidder to standardize auction win rates for Reach and Page Visit campaigns, directly resulting in a 1.5% uplift in Ad revenue for those campaign types.
- Created a prototype for a picture-in-picture ad format in Android Studio using React Native and kiro cli. 
- Debugged UI issues within the campaign builder, campaign management, and event management console 
- Wrote selenium ui integration tests for beta and gamma environments to validate console  deployments

### Website Designer and Developer @ NYU Tandon School of Engineering
Jan 2023 – Jan 2024 | Brooklyn, New York, United States
- Collaborated with the Civil and Urban Engineering department to enhance the website’s user experience, making it more accessible and informative for prospective undergraduate and graduate students.
- Redesigned a touchscreen directory using React.js, modernizing its interface and improving usability.
- Developed an interactive web application to assist students in selecting the civil engineering concentration best suited to their interests and career goals.

### Product Design & IOS Development Intern @ pager
Jan 2023 – Jan 2023 | Brooklyn, New York, United States
- Used SwiftUI to enhance app functionality and user experience by creating and refining interfaces, resolving UI issues, and implementing interactive elements to optimize overall usability
- Designed promotional material for the app
- Collaborating with the social media marketing manager to develop and execute promotional strategies,  while actively engaging in beta outreach to expand the app's user base.

### XR Lab Assistant @ New York University
Jan 2021 – Jan 2023 | New York, New York
- Provided operational support to staff and students.
- Collaborated with the other assistants and management to create workshops and materials to NYU IDM students about the resources available in the lab
- Led into to Maya workshops
- Increased student body awareness about the lab through growing the instagram and doing in class outreach
- Managed the website, ensuring information was up to date

### Polo Ralph Lauren Campus Influencer at Youth Marketing Connection @ Youth Marketing Connection
Jan 2022 – Jan 2022 | New York, New York
- Created in-feed and Instagram story posts exposing students to Polo Ralph Lauren's Student discount program
- Had to think of styling, & photo composition that aligned with the Polo Ralph Lauren brand
- Styled and directed myself
- Generated the highest sales transactions within the program

### Software Engineer Intern @ Amazon Web Services (AWS)
Jan 2022 – Jan 2022 | Seattle, Washington, United States
- Developed a child workflow with AWS Step Functions to trigger a Lambda function, leveraging S3 Select to extract limited records from S3 buckets and validate customer data.
- This workflow enabled the Anomaly Detector to deactivate within the first 10 minutes of detecting errors, significantly reducing response time from several hours.
- Wrote unit tests, and integration tests, and authored a low-level design document.
- I successfully implemented this project and received positive feedback from my mentor, manager, and team.

### Software Engineer Intern @ Amazon Web Services (AWS)
Jan 2021 – Jan 2021 | Seattle, Washington, United States
-  Enhanced the customer alert system in Lookout for Metrics by adding alert and measurement filters, reducing unnecessary notifications and improving user experience.
- Modified customer-facing APIs to support FIlters in the Alert System


## Education
### Bachelor of Science - BS in Integrated Design and Media
New York University
Jan 2019 – Jan 2023

### Advanced Regents Diploma
Spring Valley High School
Jan 2015 – Jan 2019


## Contact & Social
- LinkedIn: https://linkedin.com/in/paloma-st-clair

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Source: https://flows.cv/paloma
JSON Resume: https://flows.cv/paloma/resume.json
Last updated: 2026-03-22