# Pamela Hardy > Senior UX & Product Designer | AI-Driven Design | Enterprise & E-Commerce | UX Strategy Location: Seattle, Washington, United States Profile: https://flows.cv/pamela I am a Senior UX and Product Designer who turns high-stakes challenges into clear, effective solutions. I specialize in making the user experience better by bridging the gap between strategic thinking and tactical execution. I thrive on bringing cross-functional teams together to align on a shared vision and deliver impactful work. My experience spans e-commerce, fintech, and aviation, with a focus on making things clearer and faster for everyone involved. Key skills: UX/UI design, product design, strategy, and collaboration. ## Work Experience ### UX Design Mentor @ IterateUX Jan 2023 – Present Mentored UX Challenge teams and participants, offering insightful guidance that fueled their impressive results. My passion for design extends beyond competitions, where I empower designers through ongoing 1:1 portfolio reviews, helping them hone their skills. ### Senior UX Designer & Product Strategy @ Varies Companies Jan 2007 – Present | Seattle, Washington/ New York, NY Designed digital experiences for startups and Fortune 500 firms in e-commerce, enterprise, and aerospace, working across NY and WA. Improved engagement by 20–50%. Progressed from Graphic Designer to Senior UX Designer/Lead. Occasionally, take on freelance projects. Selected clients include, but are not limited to: • Microsoft (Outlook, HRWeb, internal tools) • Amazon (Kindle, Twitch UX) • T-Mobile (tablet sales UX) • Getty Images (Adobe plug-in) • E*TRADE (e-commerce design) • Dashwire (AT&T mobile app) • LiveAreaLabs (responsive design) • Corbis (product placement) • RMBVivid (non-profit UX) ### Senior UX Designer @ Photon Jan 2021 – Jan 2022 Conducted extensive UX research for Alaska Airlines' intranet platform, known as Alaska's World. Additionally, I collaborated with JCPenney in developing a comprehensive and effective design system. ### Staff Product Designer, Supply Chain @ Chewy Jan 2021 – Jan 2021 | Remote As Staff Product Designer in Chewy’s Supply Chain vertical, I partnered with product and engineering teams to improve internal tools for shipping, fulfillment, and team performance. My work focused on design strategy, user research, and aligning design with real-world operational needs. • Reworked the information architecture for CS and shipping tools, streamlining navigation and creating scalable UI patterns • Led user interviews and business audits to uncover friction points and inform high-impact design decisions • Built trust with engineers by aligning designs to technical constraints and sprint goals, reducing rework and boosting collaboration • Facilitated design reviews and cross-functional sessions to prioritize improvements and ensure smooth implementation ### Senior Product Designer @ American Family Insurance Jan 2020 – Jan 2021 Senior UX Designer for the Digital Experience User Experience team. Initiated and led the end-to-end redesign of AmFam’s flagship product by reducing 50% of steps and digitizing 70% of information collected to achieve an easy quote and purchase experience. Promoted workflow optimization across UX, product, and development teams via design sprints and workshops. ### Senior Analyst, UX Design @ LiveArea - a PFSweb, Inc. brand Jan 2020 – Jan 2020 | Seattle, WA Senior UX Designer working on brand strategy, information architecture, and design for e-commerce websites and apps specializing in Salesforce Commerce Cloud. ### Senior UX Designer @ Nordstrom Jan 2018 – Jan 2019 | Seattle, WA Senior UX Designer for the Transportation Technology Team. Led UX development for the Shipping and Scheduling process within Nordstrom's Supply Chain. Collaborated with developers, business members, and project managers to design an optimal user experience for MVP launch. Fostered a team culture of close collaboration between stakeholders to create a product of value. ### UX Lead Designer @ Boeing Jan 2018 – Jan 2018 | Renton, Washington UX Lead for Boeing Global Services Data + Digital Enablement. Created and implemented the UX strategy for a suite of products across BGS DDE for training and professional services. Educated existing employees about UX principles and how to apply them to the web, native apps, and AR/VR/MR experiences. ### UX Consultant @ Slalom Consulting Jan 2016 – Jan 2017 | Seattle, WA Executed and led design efforts with various financial, retail, and IT clients. This included evangelizing UX practices and methodologies as well as team building. Some of the clients included: Amazon Twitch, Fannie Mae, Junipter Networks, and Enerbank. ### Senior UX Designer @ IdentityMine Jan 2016 – Jan 2016 | Seattle Responsible for conceiving a UX/UI vision for rapidly evolving, multi-platform digital products, systems, and services. Duties include: UX strategy, UX/UI design, persona creation, as well as project management and mentor other employees about design. ### UX Designer @ RMBVivid Jan 2015 – Jan 2015 | Seattle, WA Execution of UX and visual design for a non-profit in the Seattle area. ### UX Designer @ Microsoft Office 365 Jan 2015 – Jan 2015 | Redmond, WA UX design and consultancy for Outlook desktop and Outlook Web App product. ### UX Designer @ LiveAreaLabs (acquired by PFSweb) Jan 2014 – Jan 2014 | Seattle, WA Delivered redesign concepts for an e-commerce website using responsive design. Produced high-level wireframes, site map, and advised on visual design. ### UX Visual Designer @ Microsoft IT Jan 2013 – Jan 2013 | Redmond Contributed in the redesign and information architecture of HRWeb, Microsoft’s human resources program. Collaborated with user researcher to reconsider UI insights gained in both low and high fidelity user testing. ### Graphic Designer II @ Amazon, Kindle Jan 2012 – Jan 2012 | Seattle, WA Collaborated as visual designer in supporting lead designer with marketing and website work for Amazon Kindle and Amazon Kindle products. ### Senior Designer @ Radarworks Jan 2012 – Jan 2012 | Seattle, WA Worked as senior designer in ideation of collateral and website work for technology and entertainment. Mentored young designers while taking initiative to enhance my skill set. ### Designer, Trade Marketing Manager @ Microsoft Jan 2011 – Jan 2012 | Seattle, WA Worked as part of the advertising creative team to design sales communication used in the field to build clientele for Microsoft Advertising division. Managed marketing assets for MSN Entertainment Media. Collaborated with product managers to solidify strategic marketing moves for specific products such as XBOX. ### Interaction Designer @ Dashwire (acquired by HTC) Jan 2011 – Jan 2011 | Seattle, WA Led launch of AT&T Ready2Go, an AT&T web based settings configuration for mobile phones. Developed AT&T Ready2Go user experience, visual identity, mobile application, and interactive copywriting. ### Independent contractor @ E*TRADE Financial Jan 2009 – Jan 2010 | New York, NY Worked as a graphic designer doing print and e-commerce web design for finance marketing. ## Education ### BFA in Visual Communication Design University of Washington ## Contact & Social - LinkedIn: https://linkedin.com/in/pamelahardy07 - Website: http://www.pamelahardy.com - Website: https://topmate.io/pamela_hardy - Website: https://tinyurl.com/pamelas-gpt --- Source: https://flows.cv/pamela JSON Resume: https://flows.cv/pamela/resume.json Last updated: 2026-02-23