# Pamela Bailey > Design and Product leader | Customer centric, focused on driving business impact via Design and growing high performing teams | Formerly @ Meta, Intuit, CapitalOne Location: San Francisco Bay Area, United States Profile: https://flows.cv/pamelabailey I’m a business leader who's speciality is Product Design and User Experience. My career spans human-centered design, design systems, product brand, product definition and direction. I lead global teams that create products and service experiences that customers from all around the world love, useful ones like small business digital marketing & finance software. They may not seem sexy or glamorous, but they’re smart. Wicked smart. 

 For the last five years, I've supported a broad portfolio of Meta's ads and business platforms and interfaces, used by 100M+ businesses globally. In my current role I co-lead a line of business and support a large cross functional team who's mission is to maximize the value customers experience on our platforms. I’m passionate about: 1. Defining and delivering spectacular end-to-end, omni channel customer experiences… from marketing, to product, to care. My motto is “Make it smart, then make it beautiful.” 2. Reimagining, then delivering. I love to galvanize cross functional teams to imagine the future, then rally to deliver against it. 3. Building amazing teams. I believe in creating a collaborative culture where teams benefit from each individuals strengths. My leadership style is to be transparent, iterative, and to have fun solving hard (very hard) problems. Specialties: Leading at Scale, Service Design, Product Strategy & Design, Design-Thinking, Creative Direction, Brand and Product Personality, Insight Driven Innovation, Facilitation ## Work Experience ### Advisor @ Punchup.live Jan 2023 – Present Providing strategic guidance and advice, partnering with co-founders to: • Define product strategy and user experience direction • Establish rhythm of business and operations • Set brand personality and strategic direction ### VP of Product Design @ SAP Jan 2023 – Jan 2025 | Palo Alto, California, United States ### Product Design Director, Business Experiences @ Meta Jan 2023 – Jan 2023 I'm responsible for leading the Product Design organization by setting our vision and strategy and growing and nurturing the team. As an org leader, I drive business impact by building rich end to end experiences that focus on maximizing outcomes for our customers. • Shape, communicate and align the org on our 2023/2024 product strategy • Core member of leadership team/line of business supporting an org of 700 • Coach a diverse and high-impact team of 80 product designers and design program managers • Support the strategy and team behind Meta's largest design system (measured by # of components) ### Product Design Director, Meta Business Suite @ Meta Jan 2021 – Jan 2023 Co-lead and scaled Meta Business Suite, Meta's flagship end-to-end digital marketing and business messaging product to tens of millions of businesses (doubling the base in under 2 years) and $XB revenue run-rate globally. • Led a cross functional team (product, design, engineering) to dramatically improve product quality, resulting in customer sentiment scores increasing from 2stars to 4.4+stars • Core member of leadership team/line of business supporting an org of 400+ • Grew and nurtured a 60+ product design and design program managers • Supported the strategy and team behind Meta's largest design system (measured by # of components) ### Product Design Manager @ Meta Jan 2018 – Jan 2021 | Menlo Park, California Product Design lead for the Sales and Marketing Interfaces team. Our mission was to maximize the value customers experience through every sales and support interaction. • We built products for Facebook sales teams, advertiser support teams, and underlying systems for running the business. Our products include CRM systems, call-center support, data platforms, and analytics tools. • Core member of leadership team/line of business supporting an org of 120+ • Set the design vision and strategy while growing and nurturing product designers across 3 lines of business ### Director of Design @ Capital One Jan 2016 – Jan 2018 Reimagined the end-to-end loan experience: shortening it from 35 to 1 day • Service Designers partnered with Operations, Risk, Customer Service and Field Sales Consultants to redefine the end to end, omni channel process for acquiring a Small Business Loan for both employees and customers. • Rallied a cross functional team of 200 around a vision for a future state (a service blueprint), then translated it into roadmaps • Grew a service design team from 2 to 9 (in 9 mo) ### Director, Experience Design: Marketing & Care @ Intuit Jan 2015 – Jan 2016 | MountainView, CA + End to End Experiences Led a global team of 30 marketing and care designers whose mission was to bring to life, then experience the value of QuickBooks. From the very first touchpoint at the top of the funnel, through to everyday use and in-task troubleshooting for Intuit's $2B small business franchise. +Brand Expression in Care As the design leader for care design, I played a key role in the establishment of our brand system, specifically defining the voice of QuickBooks delivered by our hundreds of agents worldwide ### Experience Design Leader @ Intuit Jan 2011 – Jan 2015 | Mountain View, CA I craft design strategies, lead change through influence, and deliver emotionally engaging customer experiences. • Led the experience-driven product redesign at Intuit for QuickBooks 2013, setting a new strategy standard companywide. NPS scores dramatically increased, Support calls dropped 30%. •Defined the design strategy and co-created the product definition for QuickBooks 2014. • Expanded into service design, leading the service design strategy for our Small Business Care teams. • Managed and mentor a team of designers and researchers, shifting ‘the talent’ to where they can grow and help them pick the right things to work on. ### Experience Design Manager for Intuit’s Global Business Division @ Intuit Jan 2010 – Jan 2011 | Edmonton, Canada Managed an in-house and remote design team as they turned customer insights into amazing online and mobile experiences for our global products. Chanting ‘build global, feel local,’ I challenged the team to create holistic experiences that worked in different corners of the world. • Led the design and research teams as we introduced QuickBooks Online to its first global markets (UK and Singapore). • Created and coached grassroots, cross-functional teams to increase employee participation in innovation-based activities by 25%. • Specialized in honing experience flows, persona development, and interactive prototypes ### Senior Interaction Designer for Intuit’s Global Business Division @ Intuit Jan 2007 – Jan 2010 | Edmonton, Canada • Spearheaded the end-to-end experience design and research for QuickBooks Desktop Canada and UK 2010. • Introduced low-fi prototyping, rapid iteration, usability testing, customer personas, and design goals to help teams move faster and stay focused on business strategy. • Guided people outside of design through new ways of thinking and working with the creatives. • Co-led experience design for new web applications and sites. ### Web Marketing Manager for Intuit's Global Business Division @ Intuit Jan 2004 – Jan 2007 | Edmonton, Canada • Refined business and technical processes that reduced the release time to market by 50%. • Created an SEO program that unlocked a $1.5M opportunity. • Used data and marketing best practices to optimize our 17 web properties. ### Manager of Communications @ PPM 2000 Jan 1999 – Jan 2004 • Created and implemented all brand and communication programs for PPM 2000. • Designed and oversaw the execution of communication materials, including sales and marketing product presentations, educational demos, corporate web sites, and marketing collateral. ### Instructor @ University of Alberta Jan 1996 – Jan 1997 Sessional instructor for Introduction to Design (TCC 155) ## Education ### Master of Arts in Design University of Alberta ### B.Sc in Clothing & Textiles University of Alberta ## Contact & Social - LinkedIn: https://linkedin.com/in/pamelambailey - Portfolio: http://www.artdesignspace.biz --- Source: https://flows.cv/pamelabailey JSON Resume: https://flows.cv/pamelabailey/resume.json Last updated: 2026-04-13