# Paola Pachon > UX/UI Product Designer Location: New York, New York, United States Profile: https://flows.cv/paolapachon An experienced product designer with a strong background in UX/UI, front-end development, and design system management. Skilled in creating wireframes, mockups, and prototypes for digital and product experiences. I play a pivotal role in fostering and designing products that positively influence customers and the wider community. I am often acknowledged for my collaborative spirit and ability to bring compassion and creativity to any endeavor. Currently, I am a consultant and founder of PAÖ Design Studios, creating innovative digital solutions for indie SaaS startups. My background is steeped in the Advertising and Creative Technology field - honing my skills and passion for inclusive design and accessibility for all. ## Work Experience ### UX / UI Digital Designer @ PAÖ · Design Studios Jan 2012 – Present | NYC I work with up and coming independent businesses, my services include: • Conduct site audits and general brand consulting. • Design logos, business cards and marketing collateral in print and social media. • Build custom websites on CMS (Wordpress, WIX and squarespace) utilizing HTML & CSS & a lil Javascript. • Create and developed sitemaps, wireframe & user flows for responsive web experiences as well as digital prototypes. ### Product Designer @ PHIDO - A Phillips Company Jan 2017 – Jan 2024 | Greater New York City Area I work on simplifying enterprise complexity and setting direction for undefined features and new projects. I have proven experience across the end-to-end product design life cycle: including user research, wireframes, user flows, to final delivery. • Simplify Complexity, Drive Innovation: I have lead the simplification of enterprise complexity and provide clear direction for new projects throughout the product design life cycle. • End-to-End Expertise: With a track record spanning user research, wireframes, user flows, and final delivery, I bring comprehensive experience to every project, ensuring success from inception to launch. • Self-Motivated Digital Product Developer: As a self-motivated product designer, I focus on developing and maintaining digital products for both B2B and B2C e-commerce experiences, driving them towards excellence. • Collaborative Communicator: Excelling in team collaboration and stakeholder communication, I ensure alignment and understanding among all parties involved, fostering strong relationships and project success. • Insight-Driven Design: Through user research interviews and the creation of personas and user flows, I inform design decisions with valuable insights, ensuring solutions meet user needs effectively. • Crafting Engaging Experiences: From site maps to high-fidelity mockups, I craft compelling and responsive web experiences, using prototypes to refine and perfect designs. • Design System Management: I am responsible for updating and maintaining design systems, including brand style guides and documentation, across multiple digital products, ensuring consistency and coherence in their visual identity and user experience. ### Junior Designer / Front End Developer @ [L]earned Media Jan 2016 – Jan 2016 | Greater New York City Area ### UX Design Intern for D-Prep at Deutsch LA @ Deutsch Jan 2015 – Jan 2015 | Los Angeles, California D-Prep is a creative summer residency program at Deutsch. For 10 weeks, creatives, technologists, designers and copywriters from diverse backgrounds assemble to tackle client briefs, invent new things and rapidly prototype ideas. ### Digital Design Intern @ Viacom Media Networks - MTV & Vh1 Jan 2015 – Jan 2015 | New York City • Content creator for mtv & vh1 social accounts. • Supported digital team in the War Room for the Grammys, Oscars and MTV Movie Awards. • Edited featured images for look-books & breaking news. • Created mock-ups for ad sales & social show promos. ### Adobe Student Representative @ Adobe Jan 2014 – Jan 2015 | NYC Member of an international network of student leaders serving as brand representatives to educate peers and the larger community, drive deep awareness of Adobe Creative Cloud, and execute marketing strategies on behalf of the global brand. ### Computer Lab Monitor / Library lab monitor @ Fashion Institute of Technology Jan 2013 – Jan 2015 • Taught faculty/students various computer programs and on-line campus systems. • Managed lab conditions and computing software hourly. • Assisted front desk in Academic Computing with secretarial duties. • Educated students and guests on questions they had about the offered services. • Assisted with computing issues and product repair and replacement. • Offered individual and group tutoring. ### Tech Aide, Center for Excellence in Teaching @ Fashion Institute of Technology Jan 2012 – Jan 2015 | NYC • Structured the informational flow of fitnyc.edu/cet while utilizing user centered design principles. • Executed the production and printing of promotional pamphlets and posters. • Tutored faculty & students with various computer programs. • Organized the office space and kept the office supplies stocked and up to date. • Programmed and decorated staff events, coordinating presentations and event schedule. ### Textile / Social Media Designer @ Arzu Akcay Collection Jan 2014 – Jan 2014 | Midtown, NYC • Managed the collections social media presence and promotion for trunk shows. • Created spreadsheets documenting the collections retail distribution. • Designed fabric prints for the collection. ### Digital Designer @ Thieme Publishers Jan 2014 – Jan 2014 • Digitally corrected illustration layers and text for an internationally referenced medical textbook. ## Education ### Bachelor of Fine Arts (BFA) in Advertising Design Fashion Institute of Technology Jan 2013 – Jan 2015 ### Associate of Arts and Sciences (AAS) in Communication Design Fashion Institute of Technology Jan 2011 – Jan 2013 ## Contact & Social - LinkedIn: https://linkedin.com/in/ppaola - Portfolio: http://ppaola.com --- Source: https://flows.cv/paolapachon JSON Resume: https://flows.cv/paolapachon/resume.json Last updated: 2026-03-30