# Paola Rangel > Staff Product Designer at LinkedIn | Identity & Messaging | Designing systems that scale Location: New York, New York, United States Profile: https://flows.cv/paolarangel Product designer focused on shaping how professionals express identity and connect with opportunity. At LinkedIn, I lead large-scale initiatives across Profile and Messaging, turning complex product challenges into clear experiences that strengthen trust, credibility, and interaction at scale. Beyond product work, I mentor designers and advocate for accessibility as a Design Champion. Currently exploring how AI and agentic systems will reshape professional identity and conversations. ## Work Experience ### Staff Product Designer @ LinkedIn Jan 2025 – Present • Lead large multi-system initiatives that improve how members represent themselves and interact on LinkedIn • Define scalable product patterns and interaction models that simplify complex flows across the platform • Partner with product, engineering, and research to translate ambiguous problem spaces into clear product strategies • Mentor designers and contribute to raising the level of product thinking and collaboration across teams ### Senior Product Designer @ LinkedIn Jan 2020 – Jan 2025 • Led the design of Profile Builder, introducing a conversational approach to help members create stronger profiles • Led the redesign of the empty profile experience, helping members better understand how to build their professional identity • Contributed to the Messenger vision and strategy, exploring the future of professional conversations on LinkedIn • Designed scalable interaction patterns and UI architecture for Messaging compose experiences • Mentored designers and advocated for accessibility as a Design Champion ### Lead Experience Designer @ Verizon Labs Jan 2018 – Jan 2019 | NYC Fios Experience Design Team ### Sr. Product Designer @ Verizon Labs Jan 2017 – Jan 2018 | Greater New York City Area Verizon Innovation Lab • Conducted market and user research to understand business and customer insights and translate them into three different product iterations. • Ideated and conceptualized product solutions for next-generation of virtual reality interfaces. • Created visual design and interactive prototypes to validate and iterate early stage ideas. • Used open source tools and frameworks to prototype for VR/360 interfaces. • Delivered a set of assets - presentations and prototypes - to demonstrate solution approach to internal partners. Partners included VP's and Verizon Directors ### Product Designer @ Play Lab Jan 2017 – Jan 2019 | Greater New York City Area • Play Lab is a startup, looking to empower children’s cognitive development through hands-on and digital learning workshops. It encourages children to understand in deep how emerging technologies work and promote creative thinking as they interact with it. • Our workshops have got a massive acceptance of the learning, artistic and technology community. The Museum of the Moving Image, The Brooklyn Children’s Museum, The Children’s Museum of the Arts, The Cooper Hewitt Museum, The VR World Museum, The Maker Faire and Public Schools Institutions are some of our clients, where Play Lab workshops have been included within their design kids programs. • Play Lab, presented in the Maker Faire Bay Area '17 and Maker Faire NYC '17, was awarded as best educational project selected by educators. ### Graduate Teaching Assistant @ School of Visual Arts Jan 2016 – Jan 2017 | Greater New York City Area Classes included: • Framing the user experience • Design and content strategy • Public interfaces • Leadership, ethics, and professional practice ### Product Designer @ Toca Boca Jan 2016 – Jan 2016 | Greater New York City Area • Product Definition of a video platform for kids ages 5 to 9. • Conceptualize, design, test and release the new app for iPad, iPhone and Android. • Oversee rapid prototyping and user testing processes. • Toca Boca TV was selected Best Streaming Video Platform in the 2017 Kidscreen Award. ### UX/UI Designer @ Freelance Jan 2014 – Jan 2015 • Managed the full breadth of UX-related functions for the new healthcare.com mobile experience, including prototype creation, UI design and AB testing • Created user experience and visual design solutions for the marketing and sales projects at Prodigy Network ### UX/UI Designer @ Globant Jan 2011 – Jan 2014 | Buenos Aires, Argentina • Created User Experience solutions for cross-platform digital projects. Clients included Autodesk, Deloitte, and Scholas. • Defined and iterated Information Architecture, as well as created scalable visual representations for mobile experiences. • Architected and executed new experiences for the desktop web experience based on measured KPI’s and user test reviews. • Partnered with the User Experience Director in strategic thinking on products and mentored junior team members. • Crafted, designed and iterated the product strategy in partnership with business stakeholders from across the client company. ### UI Front-end Developer @ ZemoGA, Inc. Jan 2009 – Jan 2011 | Bogotá D.C. Area, Colombia • Built web front-end/customer-facing applications, and portals with close attention to browser-side capabilities and overall system architecture. Clients included SEARS and Kmart • Improved customer and partner portals in collaboration with designers and back-end web developers. • Collaborated with IT, Marketing, and Sales to drive new ideas for superior customer experience. • Implemented HTML and CSS with precise use of web best practices and W3C standards. ### UI Designer @ Terra Networks Jan 2007 – Jan 2009 | Bogotá D.C. Area, Colombia • Supported digital and social design work and articulated design decisions to team members and clients. Clients included Movistar, BBVA, and Teléfonica. • Advocated the implementation of digital design and UI guidelines, standards and requirements that serve as the foundation for designing experiences that support the business, brand and customers. • Overseed proper implementation of designs with developers and QA engineers. ## Education ### Master of Fine Arts (MFA) in Interaction Design School of Visual Arts Jan 2015 – Jan 2017 ### Postgraduate in Design Management UBA: UNIVERSIDAD DE BUENOS AIRES ### Bachelor's degree in Graphic Design Fundación Universitaria Los Libertadores ## Contact & Social - LinkedIn: https://linkedin.com/in/gpaolarangel - Portfolio: https://Paola.com --- Source: https://flows.cv/paolarangel JSON Resume: https://flows.cv/paolarangel/resume.json Last updated: 2026-03-30